BCCI Raises Reserve Prices for Cricket Title and Associate Sponsorship Rights
The BCCI has significantly increased the reserve prices for its title and associate sponsorship rights, inviting new bids for cycles extending to March 2028. Title sponsorship is now ₹4.9 crore per match, up over 15%, while associate rights are ₹95 lakh per match, aiming to maximize revenue despite market concerns about bilateral cricket viability.


















