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Back便當店老闆揭雞腿便當成本近60元 網嘆:120元算合理
便當店老闆揭雞腿便當成本近60元 網嘆:120元算合理
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自由时报6/13/2026Business2 min readChina

便當店老闆揭雞腿便當成本近60元 網嘆:120元算合理

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一名台灣便當店老闆在Threads發文,揭露一份雞腿便當的成本結構,光是食材就逼近60元,未計入人事、房租等開銷,引發網友討論,多數人認為120元的售價屬合理範圍。

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Why It Matters

近年物價不斷飆升,一個便當破百元已是常態,引發民眾抱怨。

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近年物價不斷飆升,一個便當破百元已是常態,也讓民眾抱怨連連。對此,有便當店老闆公開一份雞腿便當的成本,光是食材就逼近60元,且還未計算人事、房租等開銷,反問網友,「你覺得一顆便當能賺多少呢?」掀起網友討論。

一名便當店老闆在Threads發文表示,很多人質疑為什麼現在雞腿便當一個要賣120元,他決定解密成本與大家分享,1隻雞腿成本約35元、配菜約20至30元、餐盒約6元,電費及瓦斯約2至3元,而這些成本都還未計入人事成本、房租、運輸費用、油費等支出。

老闆也說,除此之外,他們每天都還要一早起床備料,賣完也必須收店清潔,反問網友,「那你覺得一顆便當能賺多少呢?」

貼文曝光後,網友紛紛表示,「有些人就只會看食材成本,其他全部不算進去,除了水電瓦斯店租雜項那些外,人事成本不能只看到員工的薪資,所以現在雞腿便當120真的是偏合理的價格」、「不貴,再便宜下去反而不敢吃,羊毛出在羊身上」、「有的雞腿飯還賣到140元,所以120還算正常值」、「說真的120元不貴,自己炸,買,都不止那些成本,那些人大量買才有那價格」。

許多餐飲同業也回應,「沒賺一半都是賠,上面材料包裝漲,中間吸收,變成我們賺少,客人當然不知道我們成本,只有想到貴,賺很多概念」、「雞腿一次1000隻可能變10元,結論是小店家很難生存」、「毛利抓50很正常,如果外面能吃到毛利40的已經是超佛」、「你還少算了白飯跟附湯、提袋」。

在 Threads 查看

Open Questions

  • 小店家在成本壓力下如何生存?
  • 未來便當價格是否會持續上漲?

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This article was originally published by 自由时报.

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