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BackApple's Tim Cook to Step Down, John Ternus Named New CEO Effective September 2026
Apple's Tim Cook to Step Down, John Ternus Named New CEO Effective September 2026
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Times of India5/3/2026Business2 min readIndia

Apple's Tim Cook to Step Down, John Ternus Named New CEO Effective September 2026

Incoming CEO John Ternus reflects on working under Steve Jobs as Cook prepares to become executive chairman

Quick Look

  • Apple announces major leadership transition as Tim Cook steps down as CEO effective September 1, 2026, with John Ternus, senior vice president of Hardware Engineering, set to succeed him.
  • Cook will become executive chairman of Apple's board.
  • Both leaders reflected on their experiences working under late co-founder Steve Jobs, with Cook sharing Jobs gave him crucial advice to 'never ask what I would do, just do the right thing.'

AI-generated summary

Why It Matters

Tim Cook has served as Apple's CEO since 2011, taking over from Steve Jobs who passed away shortly after. John Ternus has been with Apple since 2001 and currently leads Hardware Engineering. The transition represents one of the most significant leadership changes in Apple's history.

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Apple is going through a major leadership change, with Tim Cook stepping down and John Ternus set to take over the role of new CEO. In the official announcement, Apple said that Tim Cook will become executive chairman of Apple's board of directors and John Ternus, senior vice president of Hardware Engineering, will become Apple's next chief executive officer effective on September 1, 2026. Interestingly, both Tim Cook and John Ternus have worked with the late co-founder Steve Jobs — a figure who continues to shape the company even years after his passing. John Ternus joined Apple in 2001 as part of the product design team when Jobs was CEO. Tim Cook was then serving as Apple's Senior Vice President for Worldwide Operations.

What Tim Cook said about Steve Jobs

Recently, Tim Cook reflected on the advice Jobs gave him before he took over as CEO in 2011. Cook said that Jobs told him something simple but powerful: never try to copy him. Instead, Jobs encouraged him to do what he believed was right. "[Jobs'] advice to me was 'Never ask what I would do, just do the right thing,'" Cook told CBS Sunday Morning in an interview recently. Cook described this advice as a "gift," saying it removed the pressure of constantly asking what Jobs would have done. This allowed him to focus on being himself and leading Apple in his own way. He said that after receiving this guidance, he decided to "be the best version" of himself while still staying true to Apple's core values. Cook also shared how Jobs was deeply focused on collaboration and excellence. He said Jobs believed that when people work together and openly debate ideas, the results become better. This culture of discussion and high standards, Cook said, remains a key part of Apple even today.

What John Ternus said about working under Steve Jobs

Incoming CEO John Ternus also spoke about his time working at Apple and how Jobs influenced his journey. In the official announcement made by Apple, Ternus said he feels "profoundly grateful" for the opportunity to lead the company forward. Ternus noted that he has spent almost his entire career at Apple and was fortunate to have worked under Steve Jobs. He also credited Tim Cook as a mentor who helped guide him through the years. He said it has been a privilege to be part of creating products and experiences that have changed how people interact with the world. "I am profoundly grateful for this opportunity to carry Apple's mission forward," said Ternus. "Having spent almost my entire career at Apple, I have been lucky to have worked under Steve Jobs and to have had Tim Cook as my mentor. It has been a privilege to help shape the products and experiences that have changed so much of how we interact with the world and with one another. I am filled with optimism about what we can achieve in the years to come, and I am so happy to know that the most talented people on earth are here at Apple, determined to be part of something bigger than any one of us. I am humbled to step into this role, and I promise to lead with the values and vision that have come to define this special place for half a century."

Open Questions

  • What specific changes in direction might John Ternus bring as CEO?
  • How will the role of executive chairman differ from CEO in practice?

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This article was originally published by Times of India.

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