Uwe Seeler kämpfte gegen einen Achillessehnenriss, um bei der WM 1966 dabei zu sein. Adi Dassler schneiderte ihm spezielle Fußballschuhe, mit denen Seeler entscheidende Tore schoss.
Cầu thủ 18 tuổi Yamal đang trở thành gương mặt đại diện cho nhiều thương hiệu lớn, xuất hiện trên các bảng quảng cáo đắt đỏ tại Quảng trường Thời đại, cho thấy tiềm năng thương mại vượt trội so với các ngôi sao khác.
Adidas has launched the CLIMACOOL SYSTEM, a three-piece cooling technology designed to help players manage extreme heat and humidity during the 2026 World Cup in the US, Canada, and Mexico. The system includes a cooling vest, an insulating jacket, and shoe covers, aiming to reduce core body temperature and enhance player performance and safety.
Die FIFA vermarktet die WM als globales Fest, während Sportartikelhersteller wie Nike, Adidas und Puma auf hohe Umsätze hoffen. Trotz politischer Kontroversen und der Instrumentalisierung der WM durch Akteure wie Donald Trump, wird erwartet, dass die Unternehmen von der globalen Reichweite und dem Kaufverhalten der Zuschauer profitieren.
Witchcraft retreats, like Isabella Ferrari's Green Veil in Ireland, are booming as women seek spiritual independence and community outside traditional institutions. Participants confront ancestral trauma, practice self-trust, and find solace from societal failures.
adidas Originals與可口可樂聯名，推出足球主題系列，融合運動基因與復古街頭風，涵蓋服飾及鞋履，迎接2026 FIFA世界盃。
Fenerbahçe, 120. yılına özel yeni sezon forma koleksiyonunu tanıttı. Koleksiyonda, kulübün mirasını yansıtan iç saha, dış saha ve üçüncü forma yer alıyor. İlk kez adidas Originals logolu deplasman forması ve CLIMACOOL+ teknolojili Authentic versiyonlar satışa sunuluyor. Lansman filmi, efsane isimleri ve yapay zeka teknolojisini kullanıyor.
Uniforme da seleção mexicana de futebol inspirado no personagem Chaves viralizou nas redes sociais, mas é falso. Adidas, fornecedora oficial, confirmou que os uniformes oficiais são diferentes e que a peça viralizada foi criada por um fã em 2024.
CSU- und CDU-Politiker kritisieren die hohen Preise für DFB-Trikots von Adidas. Ab 2027 wird Nike die Ausrüstung übernehmen. Kindertrikots kosten mindestens 75 Euro, Erwachsenentrikots beginnen bei 100 Euro.
A campanha "Dia Livre de Impostos" chega à sua 20ª edição em Fortaleza e Eusébio, promovendo a venda de produtos com descontos de até 70%, equivalentes à carga tributária.
Grupo Dass, fabricante de Adidas, Nike e Umbro no Brasil, desmente fake news sobre transferência de produção para o Paraguai. A empresa esclarece que apenas realocou uma unidade da Argentina para o Paraguai, focada em vestuário, e que as fábricas brasileiras seguem operando normalmente.
UK police are investigating a song by rapper 021kid (Tony Mohraz) that incites violence against the MEK and other groups. This highlights a growing conflict within the Iranian diaspora in London between monarchist supporters and the MEK, leading to scuffles and intimidation.
Adidas offers various discounts, including 15% off for new adiClub members, up to 60% off sale items, and 30% off for students, military, and healthcare workers. Financing options like Klarna and Afterpay are also available.
Multibrand retailer Stockmann cannot import Adidas products to Russia via the UAE due to military actions in Iran and the escalating situation in the Middle East, making transit impossible.
Paris Entertainment Company, operator of Accor Arena and Adidas Arena, has submitted a bid to host the women's ice hockey tournament for the 2030 Winter Olympics. This follows a shift in the original 'Alpes 2030' plan, which initially excluded Paris from hosting ice events.
adidas ve Kızlar Sahada iş birliği, "İlk Topum" ve "İlk Takımım" projeleriyle Türkiye'de 300'den fazla kız çocuğunu futbolla tanıştırıyor. Projeler, kız çocuklarının sporda yer almasını, özgüven kazanmasını ve hayallerini gerçekleştirmesini hedefliyor.
Manchester United and Adidas' new prematch jackets, featuring a Chinese-inspired design, have divided online opinion, with some calling them 'ugly' and others seeing them as a 'huge win' for the club's fashion.
Timothée Chalamet has unveiled the first teaser for Adidas’ 2026 FIFA World Cup campaign on Instagram, featuring Lionel Messi, Jude Bellingham, Lamine Yamal, Zinedine Zidane, David Beckham, Bad Bunny and others. The cinematic clip presents a star-studded crossover linking football, music and film, with a full campaign release expected tomorrow ahead of the 2026 World Cup.
Türkiye Voleybol Federasyonu ve adidas, milli voleybolcuların katılımıyla gençlere kazanma hırsı yerine oyunun kendisine odaklanmaları çağrısında bulunan yeni bir kampanya filmi başlattı.
Adidas hat im ersten Quartal einen Umsatz von 6,6 Milliarden Euro erzielt, währungsbereinigt ein Plus von 14 Prozent. Das Betriebsergebnis stieg um 16 Prozent auf 705 Millionen Euro. Der Konzern konnte mehr Schuhe und Sportkleidung ohne Rabatte verkaufen als die Konkurrenz und trotzte damit der Rabattschlacht im Markt. Rechtzeitig zur Fußball-WM ab 11. Juni will Adidas mit 14 Nationalmannschaften die Marke global stärken.
Türkiye Voleybol Federasyonu (TVF) ile spor markası adidas, 2031 yılına kadar geçerli olacak kapsamlı bir sponsorluk anlaşması imzaladı. Anlaşma, milli takımların yanı sıra altyapı ve plaj voleybolu ekiplerini de kapsıyor.
Il marchio delle tre strisce porta due uomini sotto le due ore nella Maratona (e una donna al record mondiale), raggiungendo il target che il baffo americano si era posto da anni. Dopo la spinta vintage, Adidas sta cercando di imporsi in nuovi mercati: quello della corsa può...
Sebastian Sawe became the first man to break two hours in the London Marathon, winning in 1:59:30 while wearing Adidas Adizero Adios Pro Evo 3 shoes. Yomif Kejelcha finished second in 1:59:41 and Tigst Assefa set a women's-only world record of 2:15:41, all wearing the same 97-gram shoes. The trainers retail at HK$3,900 (US$500) but have sold on StockX for up to HK$32,360, sparking social media comparisons to gold pricing.
Der neue Marathon-Weltrekordler Sebastian Sawe hat Adidas einen Prestigeerfolg gegen Nike beschert. Die Aktie des Sportartikelherstellers erholte sich am Donnerstag um 1,0 Prozent auf 137,65 Euro, liegt aber im Jahresverlauf noch 18,5 Prozent im Minus. Sawe und Yomif Kejelcha liefen in London erstmals in unter zwei Stunden einen Marathon – in Adidas-Schuhen.
