
NEWS
5/9/2026
Burger King's president says the chain improved its Whopper — and calls from customers helped
Burger King President Tom Curtis said customer feedback has been central to the chain’s turnaround.
C
CNBC
Burger King President Tom Curtis said customer feedback has been central to the chain’s turnaround.

Salesforce is using an intensive customer feedback strategy to shape its AI product roadmap, meeting with some customers as often as once a week to gather real-time input on its agentic AI offerings. The company launched Agentforce in late 2024 and credits its customer-driven approach for enabling rapid product releases in voice AI and Slack tools. Enterprise customers like travel platform Engine and federal credit union PenFed participate in weekly meetings with Salesforce engineering teams, influencing product development and gaining early access to new tools.