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Jessie J and other Western stars find lucrative market in China
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Business·2d agoAI summary

Jessie J and other Western stars find lucrative market in China

Jessie J, Jessica Cornish, is finding success in China's music market, performing on the show "Singer" and adapting lyrics to local cities. The Chinese market, strengthened by copyright laws and post-Covid industry growth, is lucrative for Western artists like Westlife and Charli XCX, who adapt to local preferences for melody and vocal technique, despite challenges like censorship and tattoo visibility rules.

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Guardian International