Stephen Curry signs endorsement deal with Chinese sportswear giant Li Ning
En resumen
- NBA star Stephen Curry has signed a 10-year endorsement deal with Chinese sportswear giant Li Ning, ending his association with Under Armour.
- The agreement allows Curry to sign athletes to his own Curry Brand.
Resumen generado por IA
Por qué importa
Stephen Curry has signed a new 10-year endorsement deal with Chinese sportswear giant Li Ning, ending his previous association with Under Armour. This partnership allows him to sign athletes to his own Curry Brand.
NBA star Stephen Curry has signed an endorsement deal with Chinese sportswear giant Li Ning, ending a battle for his signature that started when he split with Under Armour last year.
The four-time NBA champion will be able to sign athletes to his Curry Brand under the terms of the new partnership, which the four-time NBA champion announced on social media on Tuesday.
Media in the United States has reported that the agreement is for 10 years, although no financial details have been released.
“The future of Curry Brand will be powered by a company truly rooted in sports and innovation, a partner dedicated to creating quality products with sneakers that I believe in, that will continue to deliver at the highest level,” Curry said.
Golden State teammate Jimmy Butler is already on Li-Ning’s roster, as is hall of famer Dwyane Wade, former Warriors teammate D’Angelo Russell and Portland Trail Blazers 2025 Chinese draftee Yang Hansen.
The company’s founder, Chinese gymnast Li Ning, won six medals, three of them gold, at the 1984 Los Angeles Games. He opened the sportswear company bearing his name in 1989.
Preguntas abiertas
- What are the specific financial details of the endorsement deal?
- What is the strategy for the Curry Brand under Li Ning's partnership?
- How will this partnership impact Under Armour's market share?
