Audemars Piguet's collaboration with Swatch, the Royal Pop collection, has not negatively impacted AP prices on the secondary market. Experts suggest it's a long-term strategy to attract younger collectors and women, building cultural credibility.
The launch of the Swatch x Audemars Piguet Royal Pop watch collection sparked global chaos, with stores closing and police intervening due to unruly crowds. The US$448 watch, a collaboration between Swatch and luxury brand Audemars Piguet, saw people queue for days, leading to safety concerns and debates on responsible marketing.
Swatch demande le calme après des débordements lors de la vente de sa montre Royal Pop. Le lancement catastrophique d'un restaurant Bill's Burger à Crépy-en-Valois a aussi été marqué par une fermeture forcée par la police.
Swatch CEO Nick Hayek Jr. defended the chaotic launch of the Royal Pop timepiece, which caused store disruptions globally. He cited 'overcrowding like hell' but emphasized continued production and positive consumer interest driven by social media hype.
斯沃琪（Swatch）與愛彼（Audemars Piguet）聯名推出的Royal Pop系列腕錶引發全球搶購熱潮，多地門市因人潮過多而關閉，甚至需要警方介入。此現象引發對負責任行銷的質疑，以及腕錶是否物有所值的爭論。
La collaboration "Royal Pop" entre Swatch et Audemars Piguet a été annulée à Dubaï pour des raisons de sécurité publique, suite à des mouvements de foule devant les points de vente.
Swatch's Royal Pop watch launch caused global chaos, with stores closing and police intervention due to huge crowds. The collaboration with Audemars Piguet led to long queues, scuffles, and criticism over marketing tactics, though Swatch cited "phenomenal worldwide" response.
Swatch's Royal Pop watch launch caused global chaos with long queues, store closures, and police intervention. The collaboration with Audemars Piguet is praised for marketing but criticized for safety and availability.
AI-generated concepts for a Swatch x Audemars Piguet Royal Pop collaboration flooded social media, but Swatch has now revealed the actual timepiece. Meanwhile, Russia is launching its Starlink competitor, Rassvet, and Gen Z is redefining truth in the digital age.
Donald Trump a déclaré que la Chine achètera 200 avions Boeing. L'action de Boeing a chuté en bourse suite à cette annonce, le marché attendant une commande plus importante.
Limited-edition Swatch watches, a collaboration with Audemars Piguet, caused chaos in Europe and New York. French police used teargas near Paris, stores closed in the Netherlands and UK, and New York saw pushing and shoving. Buyers queued for days, with watches reselling for significantly higher prices.
Swatch a annulé la vente de sa nouvelle montre Royal Pop dans plusieurs villes françaises suite à des débordements et des files d'attente massives. La police est intervenue et Lille a porté plainte contre la marque.
Limited edition Swatch watches, a collaboration with Audemars Piguet, caused chaos in Paris, Milan, and near The Hague. French police used tear gas to control a crowd of 300 outside a Paris store, where security gates were damaged.
La vente de la montre Swatch Royal Oak, fruit d'une collaboration avec Audemars Piguet, a entraîné des débordements et des annulations de ventes dans plusieurs villes de France et à l'étranger, la sécurité étant débordée par la foule.
Shoppers queue days early in Hong Kong for the 'Royal Pop' pocket watch launch, a collaboration between Audemars Piguet and Swatch, priced at HK$2,940-HK$3,150.
À partir du 16 mai, les queues vont de nouveau s’allonger devant les boutiques Swatch. Mais pour acheter quoi ? Le Figaro a déjà ouvert le coffret mystère exposé en vitrine des boutiques Swatch.
Le Figaro a pu découvrir en avant-première la collection Royal Pop. Décryptage d’une folie planétaire annoncée.
