Selon une étude Kantar 2024, 50% des commandes en coffee-shop sont désormais des boissons de café glacées, avec la Gen Z et les Millennials à la pointe de cette tendance, recherchant des créations fraîches, stylisées et personnalisables pour les réseaux sociaux.
Un'indagine Iulm per Heineken rivela che Zoomer e Millennial italiani (18-35 anni) sono socievoli e cercano legami autentici, sfidando gli stereotipi. La convivialità si evolve con weekend e casa come luoghi privilegiati, l'aperitivo come rito, e moderazione e cibo come nuovi codici culturali. I brand devono ascoltare queste nuove dinamiche sociali.
Ricerca rivela che solo un giovane italiano su tre ha preparazione finanziaria sufficiente. Millennial e Zoomer mostrano lacune su temi fiscali e lavorativi, con l'Italia fanalino di coda nell'area OCSE.
Los padres millennials en EE.UU., tanto de izquierda como de derecha, están participando más en la crianza de sus hijos que generaciones anteriores, desafiando estereotipos y enfrentando desafíos logísticos y económicos
Millennials in the US are experiencing the lowest divorce rates in 70 years, attributed to marrying later, prioritizing financial stability, and embracing mental health therapy for relationship issues. This generation actively seeks solutions to marital conflicts and values love above financial or familial approval when choosing a partner.
A V&A Dundee exhibition celebrates the career of Scottish-Japanese architect Kathryn Findlay, who, with Eisaku Ushida, created "soft and hairy" buildings like the Soft and Hairy House and Truss Wall House. The exhibition showcases her unique approach, cut short by her death in 2014, and her significant contributions to architecture.
India ranks 11th globally with an estimated 1.7 million digital nomads, primarily millennials and Gen Z, reversing traditional urban migration. Enabled by rapid digitalization, this shift allows professionals to work remotely from rural areas, though it presents infrastructure and logistical challenges.
Millennial women are embracing teen girl dramas, drawn to themes of romance, friendship, and girlhood nostalgia. Shows like 'The Summer I Turned Pretty' and the 'Legally Blonde' prequel tap into a desire for simpler times and relatable coming-of-age struggles, offering validation and escapism.
O Itaú planeja aumentar a obrigatoriedade de trabalho presencial nos escritórios para três dias por semana a partir de 2028, elevando a exigência atual de oito dias por mês. A decisão visa consolidar o modelo híbrido, mas gera surpresa e insatisfação entre os funcionários e sindicatos, que apontam falta de negociação e impactos na vida pessoal e financeira.
La guionista y actriz habla sobre su debut en la serie "Millennial mal", las similitudes entre generaciones, la precariedad y la decepción política.
Toy Story 5's emotional reveal of Emily naming her daughter Jessie resonates deeply with millennial women, evoking nostalgia for their own girlhoods and reflecting on societal pressures and the passage of time.
Die Gen Z startet ihre Karriere mit höheren Gehältern als die Millennials, trotz Sorgen wegen des Iran-Kriegs und schwachem Wirtschaftswachstum in Großbritannien. Viele junge Briten sind jedoch weder in Ausbildung noch Arbeit.
New research from the Resolution Foundation indicates Gen Z's early careers are more financially rewarding than millennials', with real weekly pay at age 24 being 12% higher for those born in the late 1990s compared to those born in the late 1980s. However, this positive trend is under threat due to economic pressures and a rising NEET crisis.
I Millennials mostrano un crescente interesse per l'enoturismo, prediligendo esperienze immersive che includono degustazioni, visite in cantina e tour enogastronomici. Le aziende vitivinicole si preparano a investire per soddisfare questa domanda, con un aumento stimato di 18 milioni di connazionali coinvolti in attività legate al vino nel 2026.
Millennials, geboren zwischen 1981 und 1996, werden oft als stressanfällig und verantwortungsscheu dargestellt. Eine Analyse zeigt jedoch, dass sie zwar selten eine Führungsposition als primäres Karriereziel haben, aber dennoch mehrheitlich eine Managementrolle anstreben und bereits ausüben. In den USA überholen sie die Generation X als größte Managergruppe und bringen neue Führungsansätze mit.
Estudo da WeWork revela que 65% da Geração Z no Brasil não aceita empregos sem contrato formal ou benefícios, maior índice entre faixas etárias. Diferenças geracionais moldam expectativas no mercado de trabalho.
Hong Kong's local brands are crucial for its creative future, but face challenges like high rents and a shrinking middle class, hindering their growth compared to Seoul's thriving local scene. The author suggests investing in these brands to differentiate Hong Kong as a shopping destination.
The Simpsons franchise has launched a new collaboration with Monopoly Go!, featuring original storylines and animated shorts. This partnership highlights the show's unique ability to adapt across various game genres and maintain relevance through creative involvement from writers and animators.
President Trump appointed Bill Pulte, a millennial heir with no national security experience, as acting Director of National Intelligence. Trump plans to "gut" the agency to its "bare minimum" before nominating a permanent replacement for Tulsi Gabbard, who is resigning.
After a 15-year wait, a new Spyro game, Spyro: A Realm Beyond, is announced for spring 2027 on Xbox, PS5, PC, and Nintendo Switch 2, developed by independent studio Toys for Bob.
Estudo da Quaest e More in Common revela que jovens brasileiros (16-24 anos) se identificam como conservadores em menor grau que gerações mais velhas, apesar de apoiarem direitos iguais. Homens jovens, contudo, mostram maior identificação com o bolsonarismo.
Doomspending, a new term for frivolous spending driven by economic anxiety, reflects a generational shift in financial outlook among young Westerners. Unlike previous generations who prioritized saving, Gen Z and millennials are spending now due to perceived declining economic fortunes and a loss of faith in traditional financial systems.
Vietcombank đang trẻ hóa thương hiệu để thu hút Gen Z và Millennials bằng cách đầu tư vào chuyển đổi số, ra mắt VCB Digibank thế hệ mới với giao diện cá nhân hóa và tính năng tương tác cao. Ngân hàng cũng đẩy mạnh truyền thông tích hợp, kết hợp âm nhạc, văn hóa số và các nền tảng mạng xã hội như TikTok, Threads để tạo sự gần gũi, đồng thời hợp tác với ngành giải trí để gắn thương hiệu với văn hóa đại chúng.
L'inflazione sta influenzando le uscite romantiche negli Stati Uniti, con il fenomeno 'date-flation' che vede i Millennials spendere in media 252 dollari per un appuntamento. Metà degli americani riduce le uscite o sceglie opzioni più economiche.
