NOTICIA
02.06.2026Resumen IA
Uema Kashi-ten's "Suppaimen" Achieves Record Sales After 45 Years
Uema Kashi-ten's "Suppaimen", a popular Okinawan dried plum candy, has achieved record sales for two consecutive years, surpassing 1.5 billion yen in FY2025. The brand's popularity surged after actor Takuya Kimura mentioned it in 2000, but sales later declined due to competition. Strategic branding has since led to a V-shaped recovery.
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