
「SaaSの死」論争への反論:AIエージェント時代もSaaSの価値は不変である理由
AIエージェントの普及に伴う「SaaSの死」論争に対し、コスト削減(割り勘効果)、自社開発困難な企業へのシステム提供、法制度変更への迅速な追随という3つの本質的価値が変わらない限りSaaSの価値は目減りしないと主張する論考。

AIエージェントの普及に伴う「SaaSの死」論争に対し、コスト削減(割り勘効果)、自社開発困難な企業へのシステム提供、法制度変更への迅速な追随という3つの本質的価値が変わらない限りSaaSの価値は目減りしないと主張する論考。

Die Sorge vor einer 'Saaspocalypse' durch KI verunsichert den Aktienmarkt und hat SAPs Marktwert halbiert. Trotzdem wächst SAPs Cloud-Geschäft stark. Das Unternehmen setzt auf den Zukauf und die Anpassung sicherer, verlässlicher KI, was die Nachfrage bei Unternehmenskunden steigert.

ServiceNow CEO Bill McDermott stated that rapid AI adoption is strengthening the company's competitive position, contrasting with a recent OpenAI AI agent incident. He dismissed 'SaaSpocalypse' concerns, citing longer contract terms and increased demand for ServiceNow's software due to more AI incidents, after the company reported better-than-expected earnings.

A new era of content discovery, AI Optimization (AIO), is emerging as AI models like ChatGPT and Perplexity become primary search tools. This shift requires content creators to optimize for AI-generated responses, distinct from traditional SEO, to capture growing organic traffic.

AI駆動開発とAIエージェントの進化により、これまで大手SIerにしか対応できなかった中小企業向け基幹システムの個別カスタマイズ市場への参入障壁が低下する可能性が指摘されています。特に、金融のような規制産業では、AIへの権限付与と安全管理が鍵となります。

GitHub CopilotやClaudeなどの生成AIサービスで実質的な値上げが相次いでいる。サブスクリプション料金に隠れていたAIのコストが顕在化し、企業はトークン費用を人件費と同等に捉え、経営資源配分の見直しを迫られている。

投資家の小山氏は、SaaS企業が低成長モデルのために市場から淘汰されていると指摘。AI企業が人件費・採用費というより大きな予算を狙う一方、SaaS大手は最高収益を上げているものの成長鈍化に見えるため、投資家は従来のバリュエーションをしないと説明した。

フリーは、クラウド会計システム「freee」のAI戦略強化として、6月に「freee AIアシスタント」と「freee カスタムオーダー」を提供開始。AIがバックオフィス業務を代行し、AI業界のリーディングカンパニーの地位を目指す。

2026年初頭、米AnthropicがAIエージェント機能を発表し、「SaaSの死」説が再燃。業務系SaaSは「DB+業務ロジック」からAIの背後にあるDBへ変化する可能性。エイトレッドとKiteRaの調査から、企業におけるSaaS利用形態の変化を検証する。

マーケティング支援会社の調査で、SaaSツールの39.2%がオーバースペック状態にあることが判明。現場層では機能を持て余し、調査や検討に週1時間以上の時間をロスするケースも。決裁層と現場層の評価のずれが、ツールの見直しを妨げる要因となっている。

O firewall tradicional se tornou obsoleto contra ameaças modernas. O Firewall de Nova Geração (NGFW) oferece inspeção profunda de pacotes, controle de aplicações e IA para proteger empresas em ambientes de home office e nuvem.
Orlando Bravo, founder of Thoma Bravo, declared the "SaaSpocalypse" over, stating AI provides a significant boost to software companies. He noted that AI now accounts for about 50% of new revenue for his firm's portfolio companies.
Nvidia CEO Jensen Huang believes agentic AI presents significant opportunities for software firms, reframing it as a growth driver. He also criticized CEOs blaming AI for recent layoffs, calling their explanations "lazy."
Nvidia CEO Jensen Huang believes agentic AI presents significant opportunities for software firms, reframing it as a growth driver rather than a threat. He also criticized CEOs blaming AI for layoffs, calling it a 'lazy' explanation.

ServiceNow CEO Bill McDermott argues AI is a structural solution for labor shortages, not just an efficiency tool. He highlighted the "AI Control Tower" vision and acquisitions like MoveWorks to manage agents, emphasizing ServiceNow's role in executing actions while AI thinks. McDermott also expressed confidence in ServiceNow's competitive edge in ITSM, CRM, and security, projecting significant growth.

Options traders anticipate a significant move in Salesforce's stock after earnings report, with bullish sentiment in IGV ETF and unusually high implied volatility pricing in a 7.8% swing.
SAP CEO Christian Klein refuted the "SaaSpocalypse" narrative, arguing that AI agents require ERP systems like SAP as their "brain" for context. He highlighted SAP's shift to non-seat-based cloud revenue and new AI tools to support customers layering agents onto existing systems.

Discussions are growing that SaaS may become obsolete due to advancements in generative AI, which can automate tasks and generate code. This shift challenges traditional SaaS models based on user count and UI/UX, as AI agents interact directly via APIs and development becomes commoditized. While some see SaaS as ending, the talent market for SaaS companies remains strong, though the required skills are changing.
Anthropic CEO Dario Amodei predicts AI will make software virtually free, jeopardizing careers in coding. He warned SaaS companies relying on code complexity as a competitive advantage could fail, citing stock declines in ServiceNow, Snowflake, and Microsoft, while Anthropic aims for a $900B valuation.

マネーフォワードMEの障害を機に退会した筆者だが、OpenAIのChatGPTに個人向け資産管理機能が追加されるニュースに触れ、資産管理SaaSの将来に疑問を感じている。しかし、機能が日本未上陸のため、再契約か別サービスを検討中。
A Palantir executive claims generative AI has made the traditional SaaS model obsolete, enabling faster, cheaper custom software development. AI agents can also automate testing and compliance with changing laws.
California Governor Gavin Newsom proposed expanding the state's sales tax to include digital prewritten software, aiming for parity with in-store purchases. The move could impact software and SaaS companies and mirrors digital services taxes seen in other countries.

Dijital dönüşüm sürecinde, birçok işletme için farkında olmadan bir "uygulama mezarlığına" dönüşmüş durumda. İletişim için ayrı, proje yönetimi için ayrı, CRM ve dosya takibi için apayrı araçlar kullanmak; hem bütçeyi tüketiyor hem de operasyonel verimliliği baltalıyor.

[The content of this article has been produced by our advertising partner.] The enterprise software landscape is undergoing a structural reckoning. According to recent market data, AI-native spending has surged by 94% year-on-year (YoY), nearly double the growth rate of hybrid tools and dramatically outpacing traditional SaaS, which has cooled to just 8%. Amidst this shift, omnichannel leader Omnichat today announces its definitive evolution into an AI-Native Agentic Customer Experience (CX)...