sports marketing

Lionel Messi tipped for Hong Kong return, football expert rejects Fifa overseas games idea

Lionel Messi “still loves” Hong Kong and China, and the world’s greatest footballer is likely to return to the region “in the near future”, according to a successful entrepreneur with close ties to Asia and the Argentine Football Association (AFA). Honoured this year for his sports marketing agency’s “outstanding contribution to the UK-China relationship through the promotion of sport in China”, Michael Rocha-Keys launched EMW Global in 2018 to bridge a sporting gap that existed between east and...