Apple Raises Prices for MacBooks, iPads, and Other Products
L'essentiel
Apple has increased prices for several MacBook and iPad models, along with Apple TV, HomePod, and Vision Pro, citing a "memory crunch." The entry-level MacBook Neo and basic iPad saw $100 hikes, while some Pro models increased by up to $1,300.
Résumé généré par IA
Pourquoi c'est important
Apple increased prices for MacBooks, iPads, and other products following CEO Tim Cook's warning about a "memory crunch."
Apple has today raised the price of a number of MacBook and iPad models, following Tim Cook's recent warning that the company can no longer escape the memory crunch.
As reported by Reuters, Apple's newest laptop, the entry-level MacBook Neo, is getting a $100 hike from $599 to $699. The 13-inch MacBook Air 512GB now costs $1,299, up from $1,099, while a 1TB M5 MacBook Pro is now £1,999, also a $300 hike. The basic iPad is now $100 more expensive, up to $449 from $349, and all iPad Pro models have had a $200 hike. Here is the full list of adjusted prices for iPad and Mac:
iPad: $449 (+$100)
iPad mini: $599 (+$100)
11-inch iPad Air: $749 (+$150)
13-inch iPad Air: $949 (+$200)
11-inch iPad Pro: $1,199 (+$200)
13-inch iPad Pro: $1,499 (+$200)
MacBook Neo: $699 (+$100)
13-inch MacBook Air: $1,299 (+$200)
iMac: $1,499 (+$200)
15-inch MacBook Air: $1,499 (+$200)
M5 MacBook Pro: $1,999 (+$300)
M5 Pro MacBook Pro: $2,499 (+$300)
M4 Max Mac Studio: $2,499 (+$500)
M5 Max MacBook Pro: $4,099 (+$500)
M3 Ultra Mac Studio: $5,299 (+$1,300)
So far there are no changes to iPhone prices, but other product categories are also affected. The Apple TV 4K is now $199, up from $129 before, and the HomePod is $50 more expensive at $349. The Vision Pro headset now costs £3,699, up from $3,499.
The new prices are now reflected on Apple's store page. Engadget has reached out to the company for official comment and we'll update this story if we hear back.
À surveiller
Perspective IA — des possibilités, pas des certitudes
Engadget will update the story if Apple provides an official comment.
Très probable · En quelques jours
Questions ouvertes
- What is the exact nature of the "memory crunch"?
- How will these price increases affect Apple's sales volume?
