Ferrari Luce: The First Electric Ferrari Unveiled

ROMA - It is the first electric Ferrari. The break with the models that preceded it is evident at first glance. In Maranello, they wanted to create something different. And they succeeded. So much so that at first glance, the typical characteristics of a Cavallino model are not perceived. The volumes and proportions of the Ferrari Luce are different, the front part has a reduced dimension, a different profile, less muscular. The opening of the butterfly doors winks at the Purosangue, while in the rear some classic stylistic elements are recognized. “We had to rethink everything. Not just what we build, but how we build it. How the systems work together. How complexity becomes fluid. And that is exactly what innovation means for Ferrari,” said Ferrari President John Elkann.

The Luce, unveiled in Rome under Calatrava's Vela, represents new territory for Maranello. A model unprecedented in form, habitability, and language, but built around the eternal obsession: performance, control, involvement. The Luce breaks with many conventions of the Maranello house. It has four doors and five seats, an absolute novelty for Ferrari, made possible by the electric architecture and the absence of the classic central tunnel imposed by thermal engines. It is a high-performance granturismo, but with a spaciousness hitherto unthinkable for the brand.

Price? It starts from 550,000 euros for the base model, without customizations. Deliveries by the end of the year. And it can already be ordered. “We have pushed the limit forward while always maintaining a line of coherence and authenticity with the past,” emphasized Benedetto Vigna, the CEO of the Cavallino. “We started from Ferrari, not from electric technology. We collaborated with partners all over the world. There is a lot of ingenuity, more than 60 patents. Yes, because people believe there isn't much to do. So we challenged every dimension of the car,” adds the CEO.

Unprecedented design for the Cavallino

For the design, Ferrari relied on the collective LoveFrom, led by Sir Jony Ive and Marc Newson, in collaboration with the Ferrari Design Studio. The result is a car that seems sculpted around a single gesture: a large shell-shaped “glass house,” a continuous glazed surface that defines the entire silhouette. The headlights, integrated into transparent panels, almost disappear when the lights are off. The front and rear aerodynamic appendages seem suspended around the body of the car. Cleanliness, continuity, subtraction. Ferrari speaks of the lowest drag coefficient in its history on a road car.

Four independent electric motors for 1,050 horsepower

The Luce is powered by four independent electric motors, one per wheel, for a maximum total power of 772 kW, equivalent to 1,050 horsepower in Launch Control mode. The numbers are those of a pure supercar, in line with the Cavallino's performance: 0-100 km/h in 2.5 seconds, 0-200 in 6.8, maximum speed of 310 km/h. The weight is not contained: 2,260 kilograms. Ferrari promises a different dynamic perception thanks to the very low center of gravity, independent control of each wheel, and unprecedented electronic management. “It is the most comfortable Ferrari ever produced, but at the same time without compromise. It moves in corners like the 296 GTB or the SF90, but the dimensions are completely different,” says Gianmaria Fulgenzi, chief product development officer at Ferrari.

A new control unit manages everything

The heart of the system is the new Vehicle Control Unit, a control unit that for the first time unifies powertrain and vehicle dynamics in a single “command center,” updating actuation parameters 200 times per second. In practice, the car continuously reads the driver's requests, available grip, battery thermal status, suspension setup, energy recovery, and torque distribution. This translates the immediacy of electric power into a driving language consistent with Maranello's DNA, complete with a virtual gearbox. The 122 kWh battery, developed and built in-house in Maranello, operates at 800 volts, supports fast charging up to 350 kW, and promises over 530 kilometers of range. Over 60 new patents related to Luce.

The sound of the Luce

The first electric car introduces the challenge of sound. There are no artificial effects. The sound is born from a precision accelerometer that detects the metallic vibrations of the rotating components in real-time, filters them, equalizes them, and returns them to the cabin and the outside only when they become functional for driving. Not a fake roar, therefore, but an authentic acoustic signature, a child of electric mechanics and designed as a tool for dialogue between the car and the driver.

The interior