India's Beauty Industry Emerges as Global 'I-Beauty' Force

Blending Ayurvedic Heritage with Modern Science for Affordable Luxury

I-beauty Ayurvedic skincare Dermocosmetics

L'essentiel

India's beauty industry, termed 'I-beauty', is gaining global traction by combining Ayurvedic ingredients with modern skincare science, attracting major acquisitions and rising exports, despite facing a crowded market and K-beauty dominance.

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Read the full article on Economic Times

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I-beauty

SujetsAyurvedic skincare Dermocosmetics Indian beauty industry

This article was originally published by Economic Times.

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