Netflix Rolls Out Mobile App Revamp With New 'Clips' Vertical Video Feed
New mobile UI featuring TikTok-style vertical video clips rolling out in 9 countries starting Thursday
L'essentiel
- Netflix announced a major mobile app redesign featuring a new vertical video feed called 'Clips' that lets users scroll through short clips of shows and movies.
- The feature, which the company tested last year, will roll out starting Thursday in Australia, Canada, India, Malaysia, Pakistan, the Philippines, South Africa, the UK, and the US.
- The updated app includes new bottom navigation tabs for Home, Clips, Search, and My Netflix, with a TikTok-style interface showing share buttons and watchlist options.
Résumé généré par IA
Pourquoi c'est important
Netflix is competing with TikTok and Instagram for mobile video consumption. The company has been expanding beyond traditional streaming to include podcasts and live events, which will eventually be added to the Clips feed.
Netflix is starting to roll out a big revamp of its mobile app, and a central feature is a new vertical video feed called "Clips" where you can scroll through clips of shows, movies, and other Netflix content. The idea of the Clips feed is that it can help you discover new things to watch in a mobile-friendly format. The company started testing a vertical video feed last year, saying at the time that "we know that swiping through a vertical feed on social media apps is an easy way to browse video content." The new mobile UI will start rolling out starting Thursday in Australia, Canada, India, Malaysia, Pakistan, the Philippines, South Africa, the UK, and the US.
The updated mobile app still opens on the Home tab, but the bottom navigation bar has new tabs: it now includes Home, Clips, Search, and My Netflix. Tap over to Clips and the app will show you a clip from something it thinks you're interested in. The UI you see in a Clip is quite similar to what you'll see in a TikTok video or an Instagram Reel, including buttons for sharing the clip and adding the movie or show featured in the clip to your watchlist.
To start, the Clips feed will only feature shows and movies; down the line, Netflix says it will add clips from its growing library of podcasts and live events to the Clips feed. Netflix also plans to add a Collections tab to Clips so you can watch clips themed around topics like comedy or reality TV.
The Home tab is getting some changes, too. Netflix's New & Hot section, which was previously a dedicated tab on the bottom navigation bar, will now be accessible as one of a few categories that will appear at the top of Home.
"Our vision is to make our mobile experience as entertaining as what you watch, delivering increasingly personalized, immersive experiences for any mood or moment," chief product and technology officer Elizabeth Stone says in a statement. "This is just the beginning."
À surveiller
Perspective IA — des possibilités, pas des certitudes
Netflix will expand Clips to more countries within the next few months
Probable · En quelques mois
Collections tab with themed clip categories will be added to Clips
Très probable · En quelques mois
Questions ouvertes
- How will Netflix algorithmically determine which clips to show users?
- Will there be advertising in the Clips feed?
- When will the feature expand to more countries?
