The baseball stadium delivery food landscape is changing... 1st place in raw fish and raw fish set, chicken and beer throne shaken

(Seoul = Yonhap News) Reporter Hong Guk-ki = It was found that the delivery food landscape at professional baseball stadiums is rapidly changing.

According to delivery platform Yogiyo on the 6th, 'Seafood and Yukhoe Set' (26.9%) ranked first in the order share of baseball stadium packaging and delivery menus this year. Second place was 'fried red pepper' (11.2%), and 'chicken' (10.5%), the representative menu item at the baseball stadium, was pushed to third place.

It is interpreted that the fresh and savory raw beef set has captured the appetite of baseball fans during the hot peak season.

In addition, according to the results of Yogiyo's analysis of social big data related to baseball stadium food this year, 'Yukhoe/Yukhoebeun Salmon' ranked first on social media, beating chicken, a traditional menu item, as the most mentioned baseball food.

The throne of 'Chicken and Beer' (chicken + beer), which had been the absolute leader in baseball stadium food for a long time, has been shaken, and more diverse and unique menus are filling its place.

Yogiyo analyzed, "It clearly shows the change in baseball stadium viewing culture centered on the 2030 generation. Instead of greasy food, fresh food or high-quality gourmet food that can be enjoyed neatly outdoors and is good for taking a photo has emerged as a popular menu at baseball stadiums."

In addition, as waiting times at popular stores at baseball stadiums became longer, viewing behavior also became more intelligent.

As the number of fans who want to enjoy food comfortably without missing the flow of the game increases, the use of smart ordering services has increased noticeably.

As of this year, the usage rate of Yogiyo packaging and delivery within the baseball stadium has increased by 37.3% compared to the same period last year.

Yogiyo is actively operating take-out orders and seat delivery services at major stadiums such as SSG Landers Field (Incheon) and Kiwoom Gocheok Sky Dome (Seoul).

Yogiyo introduced that visitors can receive food at the cheering seat or nearby receiving zone without the hassle of standing in a long line to buy food, so the satisfaction level at the site is very high.

In this way, the baseball stadium is going beyond a simple place to watch sports games and is being completely transformed into a comprehensive 'gastronomic and cultural space' that combines a variety of food and entertainment.

A Yogiyo official said, "A culture of enjoying a variety of 'yapu' (baseball food) tailored to each person's taste, moving away from the one-size-fits-all chicken and beer formula, is taking root," and added, "The new viewing culture of enjoying the excitement of cheering and sophisticated gourmet food at the same time is acting as one of the main driving forces driving the unprecedented success of Korean baseball."