In 2026, the national unified destruction operation of infringing, counterfeit and shoddy goods was launched. 25 provinces simultaneously destroyed 4,938 tons of goods worth 858 million yuan.

China News Service, September 10. According to the "City Talks News" WeChat public account, on September 10, the Office of the National Leading Group for the Coordination and Promotion of the Construction of a Quality Power and the State Administration for Market Regulation jointly organized a national unified destruction operation of infringing, counterfeit and shoddy goods in 2026. 25 provinces (autonomous regions and municipalities) across the country simultaneously carried out the destruction of infringing, counterfeit and shoddy goods. Bai Qingyuan, deputy director of the State Administration for Market Regulation, attended the event.

This operation destroyed more than 200 varieties of infringing and counterfeit food and drugs, clothing, shoes and hats, tobacco and alcohol, cosmetics, pirated publications, gas stoves, auto parts, electronic appliances, fire-fighting products, etc., involving many well-known domestic and foreign brands, with a total volume of 4,938 tons and a value of about 858 million yuan. All were processed harmlessly in a green and environmentally friendly manner.

In recent years, all regions and relevant departments have thoroughly implemented the decisions and arrangements of the Party Central Committee and the State Council, focused on social concerns and people's livelihood concerns, continued to deepen the governance of key areas, key products, and key links, continuously increased efforts to protect intellectual property rights and crack down on infringement and counterfeiting, and continuously organized and carried out unified destruction operations of infringing, counterfeit and shoddy goods, effectively protecting the legitimate rights and interests of consumers and rights holders, and playing a positive role in assisting the construction of a quality power and an intellectual property power, and creating a market-oriented, legal and international first-class business environment.

Relevant comrades from the Central Propaganda Department, the Supreme People's Court, the Supreme People's Procuratorate and other departments, responsible comrades from the market supervision departments and relevant units of 25 provinces (autonomous regions and municipalities), relevant domestic and foreign industry organizations, institutions, representatives of rights holders and media reporters participated in the destruction operation through video connections and other means.