The 24th Harbin International Beer Festival concluded successfully, receiving a total of 1.88 million tourists

China News Service, Harbin, August 31 (Reporter Shi Yifu) On the evening of August 30, the 24th Harbin International Beer Festival came to an end at the Harbin Ice and Snow World Park. This Oktoberfest lasted for 59 days and received a total of 1.88 million tourists. The total exposure on the entire platform reached 3.9 billion. Related topics were on the hot search list of new media platforms 22 times, injecting vitality into Harbin's summer cultural tourism economy.

The 24th Harbin International Beer Festival received a total of 1.88 million tourists. Photo courtesy of Ice and Snow World

This year's Oktoberfest has a new West District Wild Park area with the theme of "Toast the World to Intoxicate Harbin", with a wider venue, richer business formats, and further enhanced internationalization. The eight major functional areas bring together fine wine and food, performing arts interaction, cultural and creative markets, Chinese-style night tours, four-season ice and snow, leisure camping, events, and entertainment experiences to build an immersive multi-dimensional play experience matrix. It is not only a happy hot spot for fine wine gatherings, but also a vivid window showing Harbin’s open, inclusive, warm and hospitable city temperament.

During the Oktoberfest, the park also held a number of cross-border activities - the Closing Ceremony and Honor Ceremony of the 7th Jackie Chan International Action Movie Week, the Harbin Ice and Snow World 2026 Fluorescent Night Run, the "Ice and Snow World Cup" 2026 Harbin 2nd City Football Super Cup and the first City Basketball Super Cup, and the 2026 "All Arts and Colors·Cool Appointment" Harbin cultural tourism theme event. These activities deeply integrate beer culture with film and television entertainment, sports competitions, leisure sports and other industries, further enriching the connotation of urban cultural tourism and expanding the extension value of festival brands.

Starting from August 31, the Dream Ice and Snow Pavilion, Ice and Snow Food Pavilion, Four Seasons Amusement Hall, Ecological Camping Area (West), Self-driving RV Distribution Center, Starlight Football Stadium, Starlight Basketball Court, Ice and Snow World Wild Park, Musical Fountain Water Dance Show, Cute Pet Paradise and Sun Island Green Sports Park in Harbin Ice and Snow World Park will continue to be open for operation, converting festival traffic into urban retention, and extending summer heat into a constant temperature in all seasons. (over)