29CM, 일본 로프트와 문구 카테고리 협업 MOU 체결

29CM, operated by Musinsa, has signed a Memorandum of Understanding (MOU) with Japan's leading lifestyle goods specialty store LOFT and its domestic operating partner SPD to collaborate in the stationery category, aiming to strengthen its competitiveness in the stationery sector, the company announced on the 2nd.

Based on this agreement, 29CM and LOFT will hold a '29CM X LOFT Collaboration Stationery Pop-up' from September 2nd to 6th in Yeonmujang-gil, Seongsu-dong, Seongdong-gu.

The pop-up will feature renowned Japanese stationery brands that are difficult to find in Korea, as well as domestic stationery and lifestyle brands selected by 29CM.

29CM explained that this agreement was pursued with a focus on the trend of stationery expanding beyond simple office supplies into a lifestyle category that expresses personal taste and daily life.

LOFT is a representative Japanese lifestyle goods specialty store that sells a variety of lifestyle products, including stationery, household goods, and beauty items. It is known as a 'stationery tour' destination among Japanese locals and Korean travelers for its wide range of stationery brands, limited edition products, and collaboration items.

A 29CM official said, "We are pursuing this collaboration with LOFT in line with the trend of stationery expanding into a lifestyle category that expresses personal taste and daily life," adding, "We plan to introduce notable stationery brands from both Korea and Japan and provide various experiences for customers to explore their own stationery tastes more deeply."