"I always felt that illegal fund-raising was far away from me before. After listening to the explanations from CCB staff, I realized that scammers have so many tricks. If you don't pay attention, you will be tricked before you know it!"
In an express delivery company in Shanghang, Fujian, courier Xiao Chen, who had just participated in a special class on preventing illegal financial activities at the Fujian Longyan Shanghang Branch of China Construction Bank, was very emotional.
In order to implement the deployment of the Central Economic Work Conference and the Central Financial Work Conference, and thoroughly implement the "Regulations on Preventing and Dealing with Illegal Fund-raising", in accordance with the requirements of the regulatory authorities, since June, China Construction Bank has actively carried out publicity month activities on preventing illegal financial activities across the bank. Relevant departments of the head office make overall plans, prepare and distribute activity plans, compile promotional materials, organize institutions at all levels to carry out extensive anti-non-financial knowledge publicity through multiple channels, continue to expand the coverage and influence of activities, and deliver more financial knowledge to the masses.
Based on the network, build a solid propaganda position
All branches of China Construction Bank give full play to the role of "service windows" of their business outlets and build their outlets into the main positions for preventing illegal propaganda. Branch staff take the initiative to educate customers on financial knowledge, and invite community residents, outdoor workers, and police officers on duty to participate in micro-salon activities at the "Workers' Harbor" to popularize financial knowledge while providing considerate services.
Positioned as a "financial classroom at people's doorsteps," the business department of Zhejiang Hangzhou Branch has set up a special anti-fraud propaganda area. It uses electronic screens to scroll short anti-fraud videos, lobby managers to answer questions one-on-one, and distribute and explain promotional leaflets. It focuses on revealing pension fraud, false financial management, illegal online loans and other risk routines to elderly customers and new citizen groups.
The lobby manager of the business department of Zhejiang Hangzhou Branch explains anti-fraud knowledge to customers
All outlets of the Beijing Branch distributed promotional materials focusing on the elderly and "two companies and two members" groups, popularizing financial knowledge through outdoor anti-fraud games and on-site interactive Q&A, focusing on explaining new fraud methods such as AI face-changing and fake video calls to build a solid financial security defense.
Digital empowerment, broadening online communication coverage
China Construction Bank continues to expand its digital education path, using big data, artificial intelligence and other technologies to iteratively update the "Colorful Consumer Protection 3D Digital Education" platform to achieve linkage and integration with the "Finance +" App of the State Administration of Financial Supervision. The official WeChat, video account, and customer service new media matrix centrally publish anti-illicit graphics, texts and short videos to broaden the reach of the anti-illicit publicity month activities. The whole bank actively participated in the 6th "Keep the Money Bag, Protect the Happy Home" short video collection contest on preventing illegal financial activities and the National Question and Answer Contest on Preventing Illegal Financial Activities. The competition promoted learning, enhanced the knowledge reserves of employees at all levels to prevent illegal financial activities, and increased customers' attention to knowledge on preventing illegal financial activities.
Go beyond the outlets to provide precise drip irrigation and prevent illegal knowledge
All branches of China Construction Bank actively "go global", focusing on key groups, innovating scenario-based publicity and education, and promoting anti-illegal activities knowledge into the brains and hearts.
Focusing on new employment groups, Fujian Longyan Shanghang Branch, in conjunction with the Anti-Fraud Joint Office of the local Public Security Bureau, went to express delivery companies to hold special anti-fraud classes to popularize fraud awareness, fraud prevention and anti-fraud knowledge to couriers. At the same time, it carried out the "Financial Knowledge Mailed to Thousands of Households" campaign, pasting anti-fraud warnings on one side of express delivery, and relying on express delivery channels to bring financial knowledge into thousands of households.
Employees of Fujian Longyan Shanghang Branch instruct couriers to paste anti-counterfeit warnings on express delivery orders
Integrating into the cultural and sports scene, Jiangsu Nanjing Branch relied on the Xuanwu Lake dragon boat race to set up promotional booths, popular science display boards and themed banners around the competition venue to create an immersive financial education atmosphere. Zhang Fuqing's financial services team went deep into the audience to teach anti-fraud techniques step by step.
Zhang Fuqing Financial Services Team of Jiangsu Nanjing Branch conducts financial knowledge education to the masses around the dragon boat racing venue
Guizhou Qiandongnan Prefecture Branch took the "Village T" activity as an opportunity to promote financial knowledge such as anti-counterfeiting, anti-fraud, and anti-counterfeit currency while the villagers showed off their national costumes and farming style.
To protect "one old and one young", Guizhou Bijie Branch went to the ethnic minority village primary school - Tuanjie Township Primary School in Qixingguan District to popularize financial knowledge through telling stories, learning knowledge and answering questions.
Zhang Fuqing’s financial service team from Guizhou Bijie Branch visited ethnic minority village primary schools to teach financial knowledge
Anhui Ma'anshan Branch actively participated in the launch ceremony of the local publicity month to prevent illegal financial activities. At the event, it targeted the elderly, business district merchants and young consumers. Based on local typical cases, it popularized the core fraud routines and popularized the key points of financial risk prevention face-to-face.
China Construction Bank will continue to adhere to its original intention of serving the people in finance, promote financial knowledge education in depth and concreteness, make the awareness of anti-fraud prevention and anti-fraud deeply rooted in the hearts of the people, and protect the people's "money bags" with heart and affection.
