
AI-generated summary
Sultans of the Net showed a successful performance on the international volleyball field by winning the CEV Trendyol 2026 European Championship. As the Official Product Sponsor of Volleyball National Teams, adidas is running a brand campaign associated with this success.
Adidas, the Official Product Sponsor of Volleyball National Teams, added another success to its success by winning the CEV Trendyol 2026 European Championship and celebrated the new victory of the Sultans of the Net, who inspired everyone, with a special CGI movie. The film transforms the 15 July Martyrs Bridge, one of the iconic symbols of Istanbul, into a giant volleyball net and creates a visual feast.
The film, which carries the excitement of the championship from the volleyball field to the sky, begins with the view of the bridge in the evening. While the bridge turns into a giant volleyball net with CGI technology, the giant volleyball ball that appears in the sky crosses the net, referencing the score that brought the Sultans of the Net to the championship. Then, the message "Congratulations, Sultans of the Net" appears in the frame featuring the entire team. The movie ends with the message “You Got This” and the adidas logo.
Stating that they are very happy to be a part of the pride that the Sultans of the Net brought to Turkey, Adidas Turkey Senior Marketing Director Onur Demircan said, "As the Official Product Sponsor of the Volleyball National Teams, it is very valuable for us to be with the Sultans of the Net in this journey. After the CEV Trendyol 2026 European Championship, we wanted to share this great enthusiasm off the field and include one of the most iconic symbols of Istanbul in this special celebration. We would like to thank our volleyball players who inspire us all with their success." "We congratulate you wholeheartedly and hope to celebrate many more successes together," he said.

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