
At the first major event led by Apple's new CEO John Ternus, iPhone 18 Pro, foldable iPhone Duo and new wearable devices are introduced.
AI-generated summary
Apple holds a big event every year in September where it introduces new hardware products. This year's event is notable for being the first major launch led by the company's new CEO, John Ternus.
As every year, Apple closed its online store, Apple Store, before the highly anticipated September event. This critical introductory meeting, which will take place at 10 a.m. Pacific time, is the first major event under the leadership of new CEO John Ternus.
The Cupertino-based company plans to introduce its first foldable phone, iPhone Duo, to the technology world, as well as the new generation iPhone 18 Pro and Pro Max models, in this special session. In addition, wearable technology products such as Apple Watch Series 12 and fifth generation AirPods are expected to take the stage at the launch.
A New Era Begins with the Foldable iPhone Duo
iPhone Duo, which is expected to be the star of the event, stands out as Apple's first serious attempt in the foldable phone market. While the device offers a compact 5.5-inch screen when closed, it has a large screen area of approximately 7.8 inches when opened. This screen, approaching the size of an iPad mini, increases multitasking performance by allowing users to use two applications at the same time without any problems.
In order to differentiate itself from its competitors, Apple focuses on a special hinge design that minimizes the mark especially in the screen folding area.
iPhone 18 Pro Series Equipped with New Features
iPhone 18 Pro and Pro Max models come with important hardware updates. The new processor architecture and improved camera systems are among the most striking features of the devices.
In addition, while the cherry red color option added to the series offers an aesthetic touch, it appears that the screen frames have been further scrutinized by shrinking the Dynamic Island structure. However, it is estimated that these hardware improvements will bring about a $100 increase in starting prices.
New Generation Wearable Devices Are Introduced
Hardware updates are not limited to just phones. Apple Watch Series 12 and Ultra 4 models are offered to users with advanced health tracking features and artificial intelligence-supported daily summarization capabilities.
At the same time, fifth generation AirPods are among the products to be announced at the event. The company also highlights a new software experience that analyzes users' daily conversations and activities thanks to artificial intelligence integration.
Changes Are Being Made in Product Strategy
Apple is also changing its product release schedule this year. Devices such as the basic model iPhone and iPhone Air 2 will not be introduced this fall. The company is making a strategic move by shifting the launch of these products to the spring.
During this period, sales of existing iPhone 17 models will continue. At another event expected to be held in October, hardware such as OLED screen MacBook Pro, Apple TV and HomePod mini are expected to be updated. The 9to5Mac team will continue to share all developments with its followers instantly with live broadcasts from Cupertino.
AI outlook — possibilities, not facts
Apple will officially introduce the iPhone 18 Pro and iPhone Duo models.
Very likely · Within hours

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