Quick Look
Apple introduces a new version of Siri, its voice assistant, with fluid conversations powered by Google's Gemini model.
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Why It Matters
Apple has been working on improving its Siri voice assistant.
Apple has finally made its big move in the artificial intelligence (AI) tech race, unveiling a long-awaited reinvention of its Siri voice assistant.
Introduced on Monday at Apple’s annual Worldwide Developers Conference (WWDC) in Cupertino, California, the new Siri AI abandons stiff, preprogrammed responses in favour of fluid conversations powered by Google’s Gemini model.
The upgrade transforms Siri into an integrated companion capable of managing tasks across apps and maintaining continuous chat histories.
“Apple wants AI to become part of the operating system, not a separate destination only available through an app. Siri is central to that ambition,” said Francisco Jeronimo, vice-president of client devices at International Data Corporation, a market intelligence firm.
Ternus would “inherit a company with one of the strongest hardware ecosystems in the world, but the next chapter will be defined by how intelligently that hardware works for users”, Jeronimo said.
What to Watch
AI outlook — possibilities, not facts
Apple's new Siri AI will increase the company's market share.
Likely · Medium term
Open Questions
- How will the new Siri AI impact Apple's competitors?
