Arsenal's Emirates Stadium Atmosphere Transformation

It’s being billed as the biggest Premier League game ever hosted at the Emirates Stadium. Tickets for Monday’s meeting with Burnley, who were relegated almost a month ago and returned 1,500 tickets for their trip to north London, were being sold for upwards of £650 last week as Arsenal attempt to edge closer to being crowned champions for the first time since they said goodbye to Highbury.

In an attempt to recreate the red-hot atmosphere that inspired the victory over Atlético Madrid in the Champions League semi-final, Arsenal supporters have been encouraged to arrive two hours before kick-off on Monday night to greet the team when they arrive at the stadium. “The players were in the other bus, but I could see straight away all the staff and everybody was there just looking at each other and saying: ‘Wow, we’ve taken this to a different level,’” Mikel Arteta said this week of the Atlético experience. “The engagement, the passion, the enthusiasm of our fans in their eyes, I think that was something special.”

Transforming the atmosphere at the ground they moved into five years before the former midfielder signed from Everton in 2011 is one of Arteta’s proudest achievements. He was there during the tail end of the Arsène Wenger era, when frustrations at no longer being able to compete for the biggest prizes frequently boiled over in the stands. Arteta realised things would have to change five days before he was unveiled as Unai Emery’s successor in December 2019. In his final match as an assistant to Pep Guardiola at Manchester City, Arteta was in the visitors’ dugout when Arsenal found themselves trailing 3-0 to City at half-time thanks to a Kevin De Bruyne masterclass.

“It was the first thing because a few days before I was appointed here, I was on the other bench with Man City and that image, that feeling of the stadium, the crowd … 50% of the stadium was empty,” he remembered. “It really got into me. I said: ‘With this, there is no project. This is not going to work.’ Unfortunately it got worse very quickly when Covid hit. After that we had to rebuild everything. But when it’s harder at the beginning, then it’s better. So to see that transformation and that joy in the people, it’s something that is beautiful to watch.”

From an initiative to no longer show the second half of matches on screens on the concourse, to the stadium announcer leaving a pause after a goalscorer’s first name is read out so the crowd can respond, Arteta has left no stone unturned. It was also his idea to remove the cover from the players’ tunnel at the start of this season to allow both sets of players to hear the noise of the crowd before kick-off and promote more interaction with fans. “We need to ignite the atmosphere so they can play every single ball with us because it makes such a difference,” Arteta said. “We want to play and win things. That’s a non-negotiable. You need to have a stadium that is able to create those moments, for sure.”

While his battle cry for supporters to “bring your lunch” for the early kick-off against Bournemouth last month did not pay off as Arsenal slumped to a defeat that opened the door for City in the title race, there has been a noticeable difference since then. Despite showing a few nerves during the narrow win over Newcastle, the fans more than played their part against Fulham and Atlético and will be expected to stay patient should things not immediately go their way against a Burnley side who only lost 1-0 to City last month, albeit that was at Turf Moor.

“It’s supposed to be like this and especially when you haven’t won for that long, it’s going to be edgy,” said Arteta. “And I’m very glad that now we’ve turned that point and we are very optimistic, but being very, very present as well.

“When the stadium provides that level of energy, passion and optimism, they play every single action with the team. When we have the ball, when the opponent has the ball, in every element, they live the game like that. The value of that is just infinite. I think you cannot measure it and the team becomes different.”

Arsenal are understood to be exploring ambitious plans that could include expanding the existing 60,704-capacity of the Emirates to beyond 70,000 in the near future, with reports this week that they are in talks with Populous, the architecture firm that designed the venue in the first place. Any significant redevelopment may require a temporary move away to Wembley or elsewhere, which is a scenario that Arteta will be desperate to avoid after the progress they have made.

“Everybody at the club is trying to give his vision, his input, his support, to try to encourage that,” he said of the new atmosphere. “But especially the fans or the supporters need to provide that. I think it has to come from them, naturally. And we have to provide that as well, it goes both ways. We are constantly connected with them to try to be the best stadium in the world.”