ASUS JAPAN held the corporate event "ASUS Summit 2026" on June 17th, and announced new products, including the flagship model "ASUS ExpertBook Ultra (B9406)", and business strategies for corporations.
Although the company has already established itself in the consumer market both domestically and internationally, the company has indicated a policy of focusing on the corporate market globally. So, why are we focusing on the corporate market at this timing? From the announcements made at ASUS Summit 2026, we will take a look at the company's seriousness and products that incorporate the latest technology.
→Core Ultra X7 & 64GB memory condensed into an approximately 1.1kg body! The power of ASUS' top-of-the-line AI business PC "ExpertBook Ultra"
Reasons and strategies for ASUS to focus on corporate business in the Japanese market
Johnny See, chairman of ASUSTeK Computer, said, "Being recognized in the Japanese market, where quality, innovation and trust are deeply rooted, is the greatest compliment to our products." In this period of major transformation into the AI era, the company has set a vision of "All in on AI" (total focus on AI) and is accelerating investment in corporate solutions based on the technological capabilities it has cultivated in the consumer market.
ASUS JAPAN President Alvin Chen explained that the company has already achieved dramatic growth not only in the consumer market, but also in the education market (2nd place with a 23.5% share) and the government market (3rd place with a 12% share / both from IDC Report Q1 2026).
Using this track record as a foothold, the company aims to make a full-scale entry into the private sector (enterprise and SMB) market as its next pillar of growth.
The company also has an extraordinary commitment to quality. Starting in 2021, the call center will operate 365 days a year, and the company will conduct its own additional inspections to test power supplies and check accessories before shipping products to Japan.
This is an effort to "thoroughly meet the high standards of 'trust' and 'quality' demanded by Japanese businesspeople," Chen said.
Astonishing specifications of "ExpertBook Ultra" equipped with an extremely fast CPU and PCIe 5.0 compatible SSD
The highlight of this announcement is the new top-of-the-line business laptop model, the ASUS ExpertBook Ultra. The "P Series" is available for individual purchase, and the "B Series" is available at corporate counters.
It uses Intel's latest CPU, Core Ultra X7 358H, and supports local execution of large-scale AI models. Equipped with up to 64GB of memory (LPDDR5X) and a high-speed PCI Express 5.0 connected SSD (up to 1TB) for storage, it boasts specs worthy of being called an "competitive business notebook PC."
→ASUS announces new model of corporate notebook “ExpertBook B/P” series and new model of 2in1 Chromebook
Despite this high performance, it has a slim and lightweight body measuring approximately 10.9mm at its thinnest point and approximately 990g at its lightest configuration, and is also equipped with its own cooling system "ASUS ExpertCool Pro".
Equipped with 97 ultra-thin liquid crystal polymer fan blades of approximately 0.15 mm, the cooling area is 14% larger than that of the previous model, and the three exhaust ports on the back make it possible to operate at a maximum TDP of 50W in turbo mode.
These features allow it to maintain high performance even in video editing and advanced data analysis, despite being a thin and lightweight model. Furthermore, it is said to be quieter than a whisper, at less than 28dB (in standard mode).
