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BackAustralian 'most beautiful' street goes viral, overwhelming small seaside town
Australian 'most beautiful' street goes viral, overwhelming small seaside town
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SCMP Economy4/30/2026Travel1 min readChina

Australian 'most beautiful' street goes viral, overwhelming small seaside town

Locals fuming as social media fame brings coachloads of tourists to once-quiet community

Quick Look

  • A small Australian seaside town is overwhelmed by tourists after its Tasman Drive street went viral on Instagram, TikTok and China's RedNote.
  • Residents, including 81-year-old Peter Hainsworth, complain of cars blocking roads, rubbish being left behind, and tourists posing dangerously for selfies.
  • "It's getting beyond a joke for a small country town," Hainsworth said.

AI-generated summary

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Viral posts of an Australian street dubbed the country's "most beautiful" have enticed coachloads of visitors to a picturesque seaside town – and locals have had enough of it. But recent posts on Instagram, TikTok and as far afield as China's RedNote showing the town's Tasman Drive have left residents fuming that their little slice of paradise has turned into an internet sensation. "It's getting beyond a joke for a small country town," Peter Hainsworth, 81, said as tourists frolicked on the rolling hills nearby. "You've got people who are trying to do three-point turns, they're standing in the middle of the road taking photographs, they're leaving their rubbish. "Everyone's fed up." Nearby, tourists posed in the middle of the road for selfies to the fury of a sweary local resident on a bicycle.

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This article was originally published by SCMP Economy.

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