Beijing-based EV maker targets 30 per cent overseas sales by 2030
President Ma Donghui says the company aims to compete with luxury brands BMW, Mercedes-Benz and Audi in international markets
Quick Look
- A Beijing-based EV manufacturer aims for 30% of its sales to come from overseas by 2030, with plans to challenge luxury brands like BMW and Audi.
- The company is expanding its presence in the Middle East through new distribution deals in the UAE and Saudi Arabia.
AI-generated summary
Why It Matters
The company is a Beijing-based EV manufacturer currently expanding its global footprint to compete with established luxury car brands.
The Beijing-based electric vehicle (EV) maker, which is actively building a sales network abroad, expected overseas deliveries to account for 30 per cent of its total by 2030, according to president Ma Donghui.
“It is inevitable that we will compete against BMW, Benz and Audi, which are viewed as luxury marques worldwide,” he told the South China Morning Post in an interview on Saturday. “Our vehicles have outperformed theirs in terms of performance and user experience, but it takes time to establish brand awareness because overseas consumers haven’t experienced our cars and haven’t yet been convinced of our superiority.”
On Saturday, the company signed distribution agreements with Al Fahim Motors in the United Arab Emirates and with Mohamed Yousuf Naghi Motors in Saudi Arabia as it seeks to make inroads in the Middle East.
What to Watch
AI outlook — possibilities, not facts
The company will announce further distribution partnerships in other regions.
Likely · Within months
Open Questions
- What is the current percentage of overseas sales?
- What specific models are being introduced to the Middle Eastern market?
