RT News6/7/2026Tech2 min readRussia
Bots Now Generate Most Web Traffic, Surpassing Humans: Cloudflare
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Cloudflare reports bots and AI agents now generate 57% of web traffic, surpassing human activity for the first time, driven by machine-to-machine interactions, posing challenges for advertising models and the open web's nature.
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Bots and AI agents now generate more web traffic than humans, according to Cloudflare. CEO Matthew Prince describes this as a major turning point in web history, with bots accounting for roughly 57% of traffic. This shift, driven by AI agents scanning thousands of pages, challenges the advertising model and transforms the web's nature. A 2024 Pew study also notes the disappearance of older web content, fueling 'dead internet theory' debates.
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This article was originally published by RT News.
