Building Brand Authority: Beyond Reach to Trusted Engagement

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Building brand authority now requires trusted platforms and meaningful engagement, not just reach.
The Economic Times offers a solution through "Partner With Us," enabling brands to build presence via editorial collaborations and content-led storytelling.

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Building brand authority now requires trusted platforms and meaningful engagement, not just reach. The Economic Times offers a solution through "Partner With Us," enabling brands to build presence via editorial collaborations and content-led storytelling.

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Economist Surjit Bhalla states India's economy is in a "standstill" despite 6% growth, attributing it to government protectionism that discourages manufacturing investment and global competitiveness. He contrasts India's approach with East Asian models and urges a shift towards rewarding efficiency and exports.

Economic Times

Developing·1h ago

Heritage Foods Responds to FSSAI Notice on 'Fresh Paneer' Label

Heritage Foods has responded to an FSSAI show-cause notice regarding its 'Fresh Paneer' label, asserting the term accurately describes the refrigerated dairy product's nature and limited shelf life. The company also clarified its 'Health and Happiness' slogan as a corporate philosophy, not a product claim, and reaffirmed its commitment to food safety and compliance.

Economic Times

Developing·1h ago

Qatari LNG Tanker Damaged in Attack Near Strait of Hormuz, Risk of Explosion

A Qatari LNG tanker, Al Rekayyat, sustained damage in an attack near the Strait of Hormuz, raising concerns of a potential explosion. This is the second war-related attack on an LNG carrier this year, highlighting risks in energy shipping.

Economic Times

Developing·1h ago

Common Mistakes Leading to Income Tax Department Queries and Notices

Filing income tax returns (ITR) accurately is crucial to avoid queries from the Income Tax Department. Common mistakes include mismatches between ITR and AIS/Form 26AS, incorrect capital gains reporting, non-disclosure of income streams like interest and dividends, and misalignments between high-value transactions and reported income. Experts advise taxpayers to reconcile all income sources and documents before filing to prevent notices.

Times of India

Developing·2h ago

Swiggy's Rail Food Delivery Sees Threefold Growth, Expands to 180+ Cities

Swiggy's Food on Train service achieved threefold year-on-year growth in Q1 FY27, expanding to over 180 cities. The service saw a surge in multi-station orders and attracted new users in smaller towns, with rotis and summer beverages being popular choices.

Economic Times

Developing·2h ago

Virat Kohli Relaunches Lifestyle Brand One8 with Agilitas Sports

Virat Kohli has relaunched his lifestyle brand One8 with Agilitas Sports, aiming to overcome past challenges of celebrity-backed brands. Agilitas brings operational expertise and manufacturing capabilities, focusing on rapid product development and efficient distribution. Success hinges on consumer repeat purchases within the first year.

Economic Times

Building Brand Authority: Beyond Reach to Trusted Engagement

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Economist Surjit Bhalla: India's Economy at a Standstill Despite 6% Growth

Heritage Foods Responds to FSSAI Notice on 'Fresh Paneer' Label

Qatari LNG Tanker Damaged in Attack Near Strait of Hormuz, Risk of Explosion

Common Mistakes Leading to Income Tax Department Queries and Notices

Swiggy's Rail Food Delivery Sees Threefold Growth, Expands to 180+ Cities

Virat Kohli Relaunches Lifestyle Brand One8 with Agilitas Sports