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BackChina needs to adapt to Western algorithms to win Tibet narrative, says US media professional
China needs to adapt to Western algorithms to win Tibet narrative, says US media professional
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SCMP News6/17/2026World1 min readChina

China needs to adapt to Western algorithms to win Tibet narrative, says US media professional

Quick Look

  • An American media professional, Zachary Lundquist (Huang Hao), advised China to adapt to Western algorithms instead of fighting them to improve its narrative on Tibet.
  • Speaking at the Second Xizang International Communication Conference in Lhasa, he noted that algorithms learn associations over time, creating information cocoons.

AI-generated summary

Why It Matters

Zachary Lundquist, an American media professional with China International Communications Group, spoke at the Second Xizang International Communication Conference in Lhasa. He addressed the challenges China faces in shaping international perceptions of Tibet.

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To win the global war of words over Tibet, China’s western autonomous region that repeatedly makes international headlines, Beijing must stop fighting the West’s algorithms and start adapting to them.

That was the blunt assessment of Zachary Lundquist, an American media professional with the state-run China International Communications Group (CICG), speaking in Lhasa, capital of China’s Tibetan autonomous region, on Tuesday.

Lundquist – better known by his Chinese name, Huang Hao – was addressing an audience of more than 300 media professionals, government officials and academics at the Second Xizang International Communication Conference.

“It is not always born out of pure malice, but the algorithm ‘learns’ these associations over time,” Lundquist said, adding that this created an unbreakable information cocoon where rational voices were drowned out.

Open Questions

  • How will China adapt its strategy?
  • What specific algorithm changes are recommended?

Related Topics

This article was originally published by SCMP News.

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