China News Service, Beijing, September 11 (Reporters Lu Shaoxiong and Xie Longfei) The 2026 Service Trade Fair is being held in Beijing. In an exclusive interview with a reporter from China News Service during the Service Trade Fair, Zhang Xinhua, the designated managing partner of the marketing department of KPMG in Northern China, pointed out that China is accelerating from the "world factory" to a global innovation center. In the fields of new productivity such as artificial intelligence and advanced manufacturing, local innovation forces have become globally competitive and are deeply integrated into and leading the global technology research and development pattern.
From "Made in China" to "Created in China" to "Export of Chinese Services", the changing role of the Chinese market is reshaping the positioning of multinational companies in China. Zhang Xinhua said that in this context, many multinational companies have actively obtained local innovation results through greenfield investments, mergers and acquisitions, etc., and through R&D localization, technology sharing and other paths, they have achieved mutual benefit and win-win results with Chinese innovation forces, and jointly promoted global scientific and technological progress.
Talking about the development prospects of foreign-funded enterprises in the Chinese market and the new opportunities brought by the rapid development of China's trade in services, Zhang Xinhua said that China is implementing actions to expand capacity and improve the quality of the service industry, focusing on expanding market access and open areas in the service industry, which provides a broader channel for foreign-funded enterprises to enter the Chinese market.
"High-tech industries and green transformation are becoming new opportunities for foreign investment growth." Zhang Xinhua shared a set of data: In the first half of 2026, foreign investment attracted by China's high-tech industries increased by 33.2% year-on-year, accounting for 42.4%, providing a high-growth track for technology-driven foreign-invested enterprises. At the same time, China's "double carbon" goals have created demand for green finance, new energy, etc. Foreign-funded enterprises can rely on global experience to participate in standard formulation, carry out technical cooperation, and seize opportunities for sustainable development.
Currently, artificial intelligence is penetrating from single-point applications to the entire industry on a large scale, profoundly reshaping the service industry. This service trade fair showcased a large number of in-depth integration results of "AI + services". In his view, China's ultra-large-scale market and complete industrial system provide a large number of application scenarios for new technologies, giving enterprises unique advantages in the implementation of AI scenarios and industrial digitization, and making China an important testing ground and accelerator for global technology research and development. "KPMG focused on displaying innovative solutions in the fields of digitalization, AI and ESG at this CIFTIS, and worked with all walks of life to explore paths for professional services to empower industrial upgrading, and continue to consolidate its professional advantages in emerging fields such as artificial intelligence."
As an "old friend" that has participated in the exhibition for six consecutive years, KPMG will appear at this year's CIFTIS with new research results and solutions in five major fields, covering core tracks such as overseas enterprises, service consumption, state-owned assets and state-owned enterprises, competition economy, and energy transformation. While outputting forward-looking industry insights, it also clearly conveys a signal of continuing to deeply explore the Chinese market and help high-quality development of the industry.
In the field of enterprises going overseas, KPMG has launched the book "Chinese Enterprises Going Overseas, Steady and Long-term", which aims to provide reference guidance with both strategic height and practical value for Chinese enterprises' global layout and overseas operations. Focusing on the consumer industry, KPMG released the report "Reshaping and Growth: Outlook on the Ten Frontier Trends in Service Consumption during the 15th Five-Year Plan", which closely focuses on the four major dimensions of demand, supply, space and policy, and reveals the driving logic behind the upgrade of service consumption. In the energy industry, KPMG simultaneously announced the report "New Paradigm of Energy Transformation: Core Power for the High-Quality Development of Chinese Enterprises" to inject a professional perspective into the green transformation of the industry.
In Zhang Xinhua’s view, the Service Trade Association is a core platform for precise docking and open integration of policies and industries. "As a professional service organization, KPMG takes advantage of the opportunity of participating in the exhibition to actively communicate and interact with local governments and global enterprises and institutions, relying on international and domestic superior resources, as well as in-depth research and practical cases in the fields of macroeconomics, industrial transformation, corporate transformation, etc., to empower the development of the industry. The Trade in Services will allow relevant policies to reach market participants more efficiently and protect the sustainable development of the industry."
When it comes to development plans in China, Zhang Xinhua said that in the future, KPMG will continue to focus on its three professional service capabilities of auditing, taxation and consulting. Relying on its experienced and strong industry team accumulated through close collaboration with top companies in various industries around the world, KPMG will continue to gain insight into the industry and market from a professional perspective, and provide customers with the highest quality services based on its rich project experience, helping companies gain insight into the present and grasp the future.
