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Back|中國年輕人求職困難引發社群媒體悲觀與諷刺內容激增
中國年輕人求職困難引發社群媒體悲觀與諷刺內容激增
Developing
自由时报·39 minutes ago·World·3 min read·🇨🇳China

中國年輕人求職困難引發社群媒體悲觀與諷刺內容激增

Quick Look

中國年輕人面臨求職困難、經濟壓力與對未來焦慮,導致社群媒體上出現大量悲觀、黑色幽默及諷刺內容,包括教導流浪生存的影片觀看超過600萬次,網友更利用官方平台留言區進行諷刺,反映社會情緒正從偶發爆發轉為日常態勢。

AI-generated summary

Why It Matters

中國政府長期推動網路「正能量」,要求平台宣傳經濟成就與對政府的信心,但近年經濟放緩、青年失業率上升導致社群媒體上悲觀與諷刺內容增加。

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中國河北省石家莊解放廣場舉行的招聘會聚集大批求職者。《紐約時報》報導,中國年輕人近來面臨求職困難,社群媒體上也出現大量談論低薪、失業與生活壓力的內容。(路透資料照)

中國社群媒體近來出現大量黑色幽默內容:一段教人如何在街頭求生的「流浪漢指南」,竟在影音平台嗶哩嗶哩(Bilibili)累積超過600萬次觀看,還被網友戲稱為「2026年年輕人的必修課」。《紐約時報》報導,隨著工作難找、房價下跌與對未來的焦慮加深,悲觀情緒正逐漸成為中國社群媒體日常內容的一部分。

《紐約時報》7日報導,這段影片半認真、半開玩笑地教導無家可歸者如何在街頭生存,包括睡在垃圾桶附近取得「物資」、用紙板隔絕潮氣,以及避開監控攝影機。影片一度成為嗶哩嗶哩熱門榜第2名,觀看次數超過600萬次;網友則借用共青團政治教育項目「青年大學習」的名稱,戲稱這是「2026年年輕人的必修課」。

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中國共產黨多年來試圖讓「正能量」成為網路主流情緒,要求平台宣傳經濟成就、對中共的感謝,以及對中國未來的信心。但《紐約時報》指出,近來的悲觀情緒不像過去只在災難、醜聞或政府強硬行動後短暫爆發,而是持續出現在日常社群資訊流中,有時還演變成帶有顛覆意味的內容。

這股情緒與經濟壓力交織。中國7月官方青年失業率為17.9%,超過2億人從事政府所稱的「靈活就業」;小紅書上一個呼籲民眾節省開支的標籤,瀏覽量更接近1.2億次。報導指出,年輕人面對求職困難,對結婚、生育的意願也在降低,一些中年人則開始懷疑,過去被視為穩定人生道路的選擇是否反而成為負擔。

網友把官方宣傳變成嘲諷舞台

這種反諷有時甚至觸及習近平與中共統治。去年11月,一則抖音解釋「遺臭萬年」的貼文引發大量留言,網友以「他」等隱晦方式影射習近平,其中一則留言稱「他簡直是獨一檔的存在」。以「李老師」聞名的李穎表示,他與團隊今年觀察到,悲觀甚至帶有顛覆意味的貼文與留言數量呈「指數級」增加。

部分網友甚至直接進入官方帳號留言區。一段讚揚中國共產黨的抖音影片,吸引4.1萬條內容幾乎完全相同的評論,評論區排滿哭臉表情符號。另有中國官方媒體宣稱明朝早於西方數百年發明載人飛行,網友則反問:「我們什麼時候才能發明雙休日?」

維也納大學當代中國政治學教授顧克禮(Christian Göbel)將這種做法稱為「顛覆性放大」(subversive amplification),也就是網友不必建立自己的傳播平台,而是直接借用官方帳號原有的流量,讓原本要宣傳的內容反而成為嘲諷對象。

中國政府仍試圖壓制這類「負能量」。國家安全部2023年曾將「唱衰中國經濟」視為安全與政治問題,去年網路監管部門也要求平台壓制「努力工作或受教育無用」等說法。今年4月,國安部再批評境外組織資助宣揚「躺平」的網紅,引發網民反彈,有人以「騾子不幹活了,地主就賺不到錢了」嘲諷,國安部之後關閉該文留言區。

顧克禮表示,他不知道這類內容是否真的能被控制,任何試圖讓這些聲音消失的敘事,都是對正在承受生活壓力者的一種侮辱。

中國社群帳號「李老師不是你老師」發布的截圖顯示,一段讚揚中國共產黨的抖音影片下出現4.1萬則內容幾乎相同的評論,並大量使用哭臉表情符號。(取自X/@whyyoutouzhele)

What to Watch

AI outlook — possibilities, not facts

  • 政府將進一步加強對帶有諷刺或顛覆意味內容的審查與壓制

    Likely · Within months

  • 年輕人對結婚、生育的意願將繼續下降

    Likely · Within months

Open Questions

  • ?這種諷刺與悲觀內容是否會進一步擴散至更廣泛的人群?
  • ?政府是否會加強對此類內容的審查力度?
  • ?青年失業率是否會持續上升,進一步加深社會不安?

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This article was originally published by 自由时报.

Quick Look

中國年輕人面臨求職困難、經濟壓力與對未來焦慮,導致社群媒體上出現大量悲觀、黑色幽默及諷刺內容,包括教導流浪生存的影片觀看超過600萬次,網友更利用官方平台留言區進行諷刺,反映社會情緒正從偶發爆發轉為日常態勢。

AI-generated summary

Story signals

News tone
Negative
Emotional intensity
High
News value
High
Global impact
National
Urgency
Developing
Follow-up likelihood
Likely
Relevance window
Weeks

Source & Reliability

Source
自由时报
Story type
Report
Source quality
Full
Published
39 minutes ago
求職困難
社群媒體
悲觀情緒
求職困難
李穎
顧克禮
《紐約時報》
哔哩哔哩 (Bilibili)
中國共產黨
國家安全部
中國河北省石家莊解放廣場
中國
維也納
社群媒體
悲觀情緒
黑色幽默
流浪漢指南
哔哩哔哩
青年失業率

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