Flipkart to Launch Food Delivery in Bengaluru with Lower Commissions
Quick Look
Ecommerce major Flipkart is reportedly planning to launch its food delivery services in Bengaluru by mid-August, proposing a commission structure of up to 11%, which is significantly lower than the rates charged by existing players like Swiggy and Zomato.
AI-generated summary
Why It Matters
Ecommerce major Flipkart is reportedly preparing to enter the food delivery market in Bengaluru.
Ecommerce major Flipkart is likely to roll out its food delivery services mid-August in Bengaluru, and is mulling commissions and charges of up to 11%, people familiar with the matter told ET.This is sharply lower than the 25-30% average commission charged by incumbents like Swiggy and Zomato. Indeed, it resembles Rapido’s no-commission strategy for its food delivery service, Ownly.“Flipkart has suggested a commission structure of 9% plus 2%
What to Watch
AI outlook — possibilities, not facts
Flipkart will roll out its food delivery services in Bengaluru by mid-August.
Likely · Within weeks
Flipkart will implement a commission structure of approximately 9% plus 2% charges.
Likely · Within weeks
Open Questions
- What is the exact launch date in mid-August?
- What specific areas of Bengaluru will be covered?
- How will existing players react to Flipkart's commission structure?
