Economic Times11 hours agoBusiness1 min readIndia
FSSAI Cracks Down on Misleading Food & Beverage Ads; 85% of Digital Ads Flagged by ASCI
Quick Look
- India's FSSAI is cracking down on misleading health claims in food and beverage ads.
- Data from ASCI shows 85% of 158 digital ads flagged between January and June required changes, prompting FSSAI to issue notices.
AI-generated summary
Why It Matters
The FSSAI is intensifying efforts against food and beverage brands making misleading health claims in their advertisements.
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As the FSSAI (Food Safety and Standards Authority of India) cracks down on misleading claims of health benefits by food and beverage brands, ET has found that about 85% of their digital ads run afoul of advertising norms, per data shared by ASCI (Advertising Standards Council of India).
Between January and June, of the 158 ads flagged for scrutiny, ASCI said that 85% of them needed changes.
Over the past two weeks, the FSSAI has issued notices to
What to Watch
AI outlook — possibilities, not facts
FSSAI will continue issuing notices and enforcing compliance against misleading ad claims.
Very likely · Within months
Open Questions
- What specific changes were required for the flagged ads?
- Which brands received notices from FSSAI?
- What are the penalties for non-compliance?
Related Topics
This article was originally published by Economic Times.
