Google Adds 'Created or Edited with AI' Label to Ads
Quick Look
- Google's "My Ad Center" now features a label indicating if an ad was created or edited with AI.
- The label will be automatically applied to ads made with Google's tools, while ads made elsewhere require manual disclosure.
- Meta has a similar AI info label.
AI-generated summary
Why It Matters
Google has introduced a new feature in its "My Ad Center" to indicate if ads were created or edited using AI. This follows similar initiatives by Meta and Google's own previous disclosures for synthetic content.
You can see if ads on Google Search, Google Discover, and YouTube were made or edited using AI from a new section in Google’s “My Ad Center,” as reported earlier by TechCrunch. The update, announced on Thursday, adds a “created or edited with AI” label under the “how this ad was made” tab. Users can find it by tapping the three dots or info button on ads, which pulls up the same panel where you can also block or report ads.
Google says it will automatically apply the AI label to any ads made with its own generative AI advertising tools, but AI ads made elsewhere will need to have the label applied manually. In some regions, Google’s new AI labels “may also appear directly on the ad,” either automatically or whenever an advertiser manually discloses that their ad was made with AI.
Meta has a similar “AI info” label in the “About this ad” panel on ads on its platforms. Google also previously introduced a disclosure for “synthetic or digitally altered content” in political ads in 2024. Earlier this year, Google also expanded access to SynthID and C2PA content labels, which can be used to spot deepfake content.
Open Questions
- Will manual labeling be consistently enforced?
- How will Google handle AI ads made with non-Google tools?
- What are the implications for ad transparency?
