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BackGoogle Increases Price of 4K Streaming Box to $149 Amid Broader Device Price Hikes
Google Increases Price of 4K Streaming Box to $149 Amid Broader Device Price Hikes
Developing
The Verge36 minutes agoTech1 min readUnited States

Google Increases Price of 4K Streaming Box to $149 Amid Broader Device Price Hikes

google4k streaming boxpixel 11

Quick Look

  • Google raised the price of its 4K streaming box from $99 to $149, with the new price live at Google Store and Best Buy while Amazon still lists the original price.
  • The hike follows a $100 increase on Pixel 11 phones and aligns with broader price increases across streaming devices due to component shortages, including Amazon’s Fire TV Stick 4K Max and Apple TV 4K models.

AI-generated summary

Why It Matters

Google's 4K streaming box, launched in 2024, functions as both a streaming device and smart home hub. The price increase follows a similar hike on Pixel 11 phones and aligns with industry-wide increases driven by component shortages affecting laptops, game consoles, and other streaming devices.

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Google raised the price of its 4K streaming box to $149, up $50 from its original $99 price. The new price is currently live at the Google Store and Best Buy, but Amazon appears to still be offering the original price.

The price hike comes just a couple of weeks after Google launched its new lineup of Pixel 11 phones with a $100 price hike over their Pixel 10 counterparts.

The Google TV Streamer originally launched in 2024 and doubles as a smart home hub. It isn’t the only streaming device getting more expensive — component shortages have been driving up prices on everything from laptops to game consoles. Earlier this month, Amazon increased the price of its Fire TV Stick 4K Max by over 40 percent to $84.99. The Apple TV 4K also similarly costs more after Apple’s sweeping price hikes in June, bringing it up to $199 for the 64GB version and $249 for the 128GB version.

What to Watch

AI outlook — possibilities, not facts

  • Google may introduce promotional bundles or discounts for the 4K streaming box during holiday sales periods

    Possible · Within months

Open Questions

  • Will Google offer trade-in or promotional discounts to offset the price increase?
  • How will the price change affect sales volume of the streaming box?
  • Are further price increases planned for other Google hardware products?

Related Topics

google
OrganizationsGoogleAmazonAppleBest Buy
PlacesUnited States
Topics4k streaming boxpixel 11price increasecomponent shortagesfire tv stickapple tv 4k
This article was originally published by The Verge.

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