Honda Reportedly Reviving Element as Affordable Hybrid SUV for 2029
Quick Look
- Honda is reportedly planning to revive the Element as an affordable hybrid SUV, potentially debuting in 2029 to compete with the Ford Bronco Sport.
- The new model would be built in Ohio and positioned between the HR-V and CR-V, with an estimated starting price of $30,000-$35,000.
AI-generated summary
Why It Matters
The Honda Element, known for its versatile interior and boxy design, was discontinued in 2011 but has maintained a cult following. Honda is reportedly considering its return as a hybrid SUV.
Fans of Honda's boxy mini SUV rejoice: The company is reportedly bringing the Element back as an affordable hybrid vehicle.
According to Automotive News, Honda aims to debut the revived model in 2029 to take on the Ford Bronco Sport. The new compact hybrid SUV would sit between the HR-V and CR-V in the company's lineup, the latter of which is already offered as a hybrid.
Honda is reportedly interested in the recent popularity of smaller, off-road-capable vehicles like the Bronco. Currently, the automaker offers TrailSport trims of the CR-V and Passport on the smaller side, plus rugged versions of the Pilot and Ridgeline for full-size SUV and truck lovers. According to the report, Honda plans to build the hybrid Element at its Ohio factory and hopes to sell about 100,000 in the first full year of sales.
Honda discontinued the Element in 2011 following years of declining sales. The small SUV developed a cult following though, and you can still spot lots of them on the road today. The interior has no carpet (except for the SC trim), which makes it great for cleanup. The rear seats fold flat for camping, fold against the sides for hauling small loads or can be removed entirely with ease. That versatile back row setup makes the vehicle well-suited for a variety of tasks.
If Honda does indeed position the hybrid Element between its HR-V and CR-V, the starting price could be in the $30,000-$35,000 range. This report will also be welcome news for US buyers, since the company debuted three new EVs late last year with the caveat that none of them would make it to the States.
Engadget reached out to Honda for comment on this report, and a company spokesperson responded with this statement: "The Honda Element has maintained a cult following since it was discontinued in 2011, and hopes for its possible return continue to circulate online. We sincerely appreciate the enthusiasm for the Element, but we are not going to engage in speculation about our future product plans."
What to Watch
AI outlook — possibilities, not facts
Honda Element hybrid SUV to debut in 2029.
Likely · Within years
New Element to be priced between $30,000-$35,000.
Possible · Within years
Open Questions
- Will Honda officially confirm the Element's return?
- What specific hybrid technology will be used?
- What will be the final production specifications?
