HSBC Survey: Investors Prefer Human Advisors for Final Decisions Despite AI Use
Quick Look
- An HSBC survey of 10,000 affluent individuals across 10 markets reveals 62% rely on financial professionals for investment ideas and 37% for final decisions, valuing human judgment over AI.
- Younger generations, however, increasingly use AI for research and risk identification.
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Why It Matters
HSBC surveyed 10,000 affluent and high-net-worth individuals across 10 markets to understand their reliance on financial advisors and AI for investment decisions.
Investors continue to rely on professional financial advisers for their final investment decisions, even as artificial intelligence becomes more widely used in the initial stages of research, according to a survey by HSBC.
The survey, which polled around 10,000 affluent and high-net-worth individuals across 10 markets, found that 62% use financial professionals and institutions as their main source of investment ideas.
About 37% of respondents said human financial experts had the greatest influence on their final investment decisions, three times as many as those who cited AI, according to HSBC.
Reassurance and strategic expertise were among the main reasons professional human advisors are preferred for the final decision, HSBC said. Unlike AI, human advisors can apply judgement, validate information, spot mistakes in AI-generated data and interpret complex data, it noted.
Still, younger investors are leading the charge for AI adoption. HSBC found that 86% of Gen Z respondents and 82% of millennials surveyed use AI for their financial and investment decisions.
However, AI is most commonly used by Gen Z to identify potential risks and avoid mistakes, while Millennials use AI mainly to speed up research and analysis, HSBC found.
Although AI plays a limited role in final investment decisions, nearly half of respondents said it has made them more confident and willing to take on calculated risks, especially among Gen Z and Millennials.
By markets, HSBC found that the effect was more pronounced in parts of Asia and the Middle East such as India, the United Arab Emirates, Malaysia and Hong Kong. Investors in the U.S., Singapore, Taiwan and the U.K, on the other hand, were "more measured in their approach."
"Clients are increasingly using AI to explore their options, but when it comes to making investment decisions, they value judgement, context, and accountability from a trusted wealth adviser," said Barry O'Byrne, CEO of International Wealth & Premier Banking at HSBC.
Open Questions
- How will AI's role evolve in final investment decisions?
- What specific AI tools are investors using?
- What are the long-term performance differences between AI-assisted vs. human-only decisions?
