Instagram Rolls Out Per-Slide Captions for Carousels
Quick Look
- Instagram now allows users to add unique captions to each slide in a carousel post, a long-requested feature that enhances storytelling capabilities.
- The update is rolling out globally and may take up to a week to reach all users.
AI-generated summary
Why It Matters
Instagram has introduced a feature allowing users to add unique captions to each slide within a carousel post, a functionality previously unavailable.
Instagram just added a long-requested feature. The platform now lets users add unique captions to each carousel slide. Previously, all slides fell under the same caption, which certainly got in the way of telling a coherent multi-image story.
This is accessible via a toggle when tapping the caption area. This way, it's up to users if they want to put in the extra effort to think of a bunch of new captions.
It's rolling out right now, but it could take a week or so to reach every Instagram user. This follows an update from a couple of years ago in which the platform doubled the number of photos that can be used in a carousel from 10 to 20. Mixing 20 photos with 20 captions should certainly allow for some novel content.
Open Questions
- Will this feature increase user engagement with carousels?
