Italia Conti: A New Era for a Historic Stage School
Quick Look
- Italia Conti, a historic stage school founded in 1911, is adapting to modern challenges.
- Facing financial strain and shifts in the industry, the school has consolidated its operations and is focusing on new skills like commercial dance and aerial circus.
- It's also launching bursaries for low-income students and prioritizing student mental health and resilience in its updated training methods.
AI-generated summary
Why It Matters
Italia Conti, founded in 1911, is celebrating its 115th anniversary. The school has faced significant changes, including the closure of its junior school due to financial strain from Covid-19.
When I walk into renowned stage school Italia Conti, in the smart building in Woking that has been its home since 2022, the first thing that hits me is the quiet. Where are the students dancing on tables? Rehearsing scenes in the hallways? Some are offsite, it turns out, rehearsing for a show, but those I see are busy on their phones in the corridors, like any other young adults.
Life has changed at Italia Conti since its earliest days. The school celebrates its 115th anniversary this year. It was founded in London in 1911 by English actor Italia Conti to teach a group of children appearing in the play Where the Rainbow Ends at the Savoy theatre. NoĂ«l Coward was among the young performers. By the 1930s the school was advertising lessons in elocution, acting, singing, fencing and dance (ballroom, âoperatic, Greek and stage dancingâ).
These days, itâs commercial dance, aerial circus skills and getting advice on your social media presence. There have been some big shifts during the last decade. The financial strain of Covid forced the closure in 2021 of the junior school for ages 11-16, the alma mater of Bonnie Langford, Louise Redknapp and Martine McCutcheon. (They are looking at how they could bring it back, âbut itâs a 10-year plan rather than a two-year planâ as CEO Hayley Newton-Jarvis puts it.)
Italia Contiâs junior school wasnât the only closure. Redroofs theatre school in Maidenhead stopped providing its full-time course, and the Barbara Speake stage school in Acton closed. When classes paused or went online during Covid, enough parents stopped paying fees that the schools couldnât survive. In the state sector, Liverpoolâs Lipa has announced it is closing its primary and secondary schools at the end of this summer term (its sixth form and degree courses, which are run separately, remain open).
Italia Conti alumna Claire Sweeney, who is currently starring in the musical Annie, tells me she has just signed a petition to save Lipa. âI love stage schools,â she says, especially for âkids who donât thrive academically, to find their tribe and get that wonderful coachingâ. And especially now thereâs less arts provision in schools since the shift in focus to Stem subjects.
Itâs not that there arenât other ways into the industry, says Sweeney. âNow you can stay in your bedroom, do some recordings and get a record deal. Thereâs Britainâs Got Talent, YouTube.â But to have any sort of sustainable career you have to hone your skills. âIn theatre, if you canât do it youâll be found out, you wonât last long.â Sweeney learned her craft singing in social clubs from the age of 14, but a two-year grant to send her to Italia Conti pushed her further. Amid frequent reports that fewer working-class people are entering the arts, Italia Conti is marking its anniversary with the launch of new bursaries for low-income students.
The school now takes students from 16 for dance and musical theatre courses, and 18 for acting. It has consolidated its previous three sites into one state-of-the-art building, with recording studios, a wellness suite and wardrobe department stuffed full of spangly outfits (they get hand-me-downs from Strictly). Itâs on the edge of a shopping centre in Woking, with big windows inspired by New Yorkâs Juilliard school, so you can see synchronised legs in ballet tights doing grands battements when you come out of the big Boots.
Ducking into the studios, I watch singers doing tongue-twisting warm-ups (âThirty, flirty and thriving!â), and a dance break from Anything Goes. âI know weâre fighting for dear life but our faces donât need to show that!â warns the teacher. I see theatre students being told âHave a little explore and letâs get it wrongâ in Macbeth, and getting advice against âmiddle-distance actingâ in Chekhov.
The manner of teaching has changed over the years, particularly in acting, says Harriet Whitbread, head of acting at the school. âIn the past there was lots of swearing. Lots of telling you that you were crap. And youâd just have to cope with that. That was the training of old,â she says. âIt used to be that they would deconstruct you, and if they put you back together again, you were lucky. Now we have a responsibility to ensure that the young person who travels through the training is intact all the way through, and is robust and resilient for when they leave.â
Resilience is a word that crops up again and again. It is a necessity in a profession in which rejection is part of the game. So how do you build it? âIs resilience built by students being challenged and being constantly given obstacles and barriers?â asks Michael Vickers, deputy head of musical theatre and dance. âOr is resilience built in the good times when youâre supported and feel safe in your education?â He leans towards the latter.
Newton-Jarvis is thinking about resilience too. âI do feel the mental health is much worse than it was when we were training. I feel like they genuinely do struggle,â she says. âThere is a lot of anxiety.â She has seen students less able to cope with part-time jobs as well as studying and, of course, costs are rising. The school has its own food bank.
âOne thing thatâs getting harder to teach is the reality of whatâs going to happen out there,â says Newton-Jarvis. When she was a student here, teachers had the same expectations as in the professional world, she says. Now, the feel is more âIâm paying to be in an educational establishmentâ, and student feedback is increasingly important. âThe training is not as intense as it used to be,â she says. âI donât know whether thatâs good or bad. Now we try to nurture more.â Her concern is how well prepared they are for the real world. âItâs like the expectations are too high for them to comprehend, which always worries me because when they leave I always feel theyâre in absolute shock.â
The students certainly arenât getting an easy ride in Lawrence Parsonsâ commercial dance class. They quickly swap ballet shoes for heels as Parsons leads with dynamite energy, expecting quick-fire learning and attention to specifics. âStyle. Detail. Dynamics. Performance.â Thatâs whatâll get you a job, he tells his charges.
A lot of performing arts training, in dance and music especially, is repetitive graft â something Newton-Jarvis says students are finding tougher, which she puts down to smartphones. Not just the distraction from practising but the dopamine addiction, the instant gratification. âItâs like their brains canât deal with the repetitiveness of what you need to do,â she says.
But, she concedes, her students are just keeping up with the world theyâre going to enter into. Theyâre going into a very public profession, they will have to market themselves, theyâll need a social media presence â people get jobs that way. Some students are already making money out of TikTok content.
Sophia Oram, a 19-year-old third-year musical theatre student, is already curating her feed. She tells me she puts dance on TikTok and uses Insta for acting. But she is very committed to the graft, too. She wants to get into film and TV but chose to come to Italia Conti at 16. âI wanted the training in musical theatre, I wanted the discipline that comes from it.â She got a full government Dance and Drama Award grant: âOtherwise I probably wouldnât have been able to come.â
On that other great tech question, AI, Newton-Jarvis says that of course the school is always thinking how new technology might affect students, but she canât imagine it replacing the human element of live performance. âThereâs nothing like the risk of a human going wrong!â But Vickers says his session singer friends are concerned they could be replaced on recordings. âCurrently it still requires so much work to make AI sound human, so humans are cheaper. But we might see that change over the next five years or so.â
The students I speak to have a certain amount of trepidation about their futures, but mainly theyâre excited. Excited to be here, to be pursuing their passions. They are flush with the possibilities of youth and the drive to make their dreams come true, just as all the generations before them were. âItâs not just going to be given to you,â says Oram, âbut if you really fight for what you want and put the work in to reach your goals, you will succeed.â
What to Watch
AI outlook â possibilities, not facts
Italia Conti may reintroduce its junior school within a decade.
Possible · Within years
AI may begin to impact session singer roles in recordings within five years.
Possible · Within years
Open Questions
- Will new bursaries attract more low-income students?
- How will AI impact live performance training?
- Can stage schools adapt to changing student needs?




