
AI-generated summary
Liverpool FC has terminated a sponsorship agreement that included Standard Chartered on the chest of its jersey for 17 years and has chosen Turkish Airlines as its new main sponsor with a five-year agreement valid from 1 June 2027. This change was the club's first main kit sponsor change since 2010.
A Greek Cypriot named Andreas Charalambous, who wrote an article for the Cyprus Mail newspaper, called on Liverpool to "Cancel the agreement." The call given by the newspaper with the title "Liverpool fans of Greek origin reacted to Turkish Airlines' 'insensitive' sponsorship" is as follows:
'Stop the application'
“As a Greek Cypriot and lifelong Liverpool supporter, I ask Liverpool FC to halt the implementation of the Turkish Airlines partnership and meet with the fan community in Cyprus.”
5 year agreement
Liverpool became the main sponsor of the club by signing a five-year agreement with Turkish Airlines, effective from June 1, 2027. The Anfield team, which has had Standard Chartered written on its jersey for 17 years, has made a change in its main jersey sponsor for the first time since 2010. “Was the Official Liverpool Supporters Club in Cyprus consulted before this partnership agreement was made?” The Greek citizen asked, ending his call by saying, "Personally, I will not buy or wear a Liverpool jersey whose sponsor is Turkish Airlines."
NEW CAMPAIGN
Following Barcelona's attempts to block Nicosia camp and TRNC universities, a new campaign came from the Greek Cypriot side.
SCANDAL CALL
Greek Cypriots targeted THY's huge sponsorship agreement with English Premier League giant Liverpool and called on the club to "cancel the agreement".
Greek fanatics targeted THY
Political Communication Expert Özdemir Tokel also evaluated the sponsorship reaction. "Greek fanatics have targeted THY. They cannot tolerate the word 'Turk'," said Tokel, adding: "Greek fanatic circles, who have been trying to exclude the Turkish Cypriots internationally and cut them off from the world for years, have now started to direct their reactions to Turkey's global brands and the international collaborations of these brands. Now, Turkish Airlines and Liverpool are the targets.
According to Cyprus Mail, a Greek Cypriot called on Liverpool FC to cancel its sponsorship agreement with Turkish Airlines.
He also announced that he would not buy or wear the Liverpool jersey sponsored by Turkish Airlines, on the grounds that it would have "Turkish" written on its chest."
Obstructionist approach is everywhere
AI outlook — possibilities, not facts
Liverpool FC may hold an official meeting with the Cyprus fan community to address criticism regarding its THY sponsorship.
Possible · Within weeks

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