Liaoning Xinbin: Mountain Wildflowers Weave a Rural Revitalization Road
Quick Look
- Xinbin Manchu Autonomous County in Liaoning is revitalizing its rural economy by leveraging its rich forest resources to produce and export handcrafted floral arrangements and other decorative items.
- The county has seen significant growth through cross-border e-commerce, with products reaching markets in the US, Europe, and Australia, boosting farmer incomes and contributing to rural development.
AI-generated summary
Why It Matters
Xinbin Manchu Autonomous County in Liaoning Province has a high forest coverage rate, which it utilizes to produce handcrafted items from natural materials like pine needles and pinecones. The county has a 30-year history in the festival wreath export sector. Previously, businesses relied on traditional offline channels, facing low profits and expansion bottlenecks.
初夏时节，辽宁省抚顺市新宾满族自治县的辽宁乙源工艺品有限公司一派忙碌景象。物流仓内，手工制作的特色花环正被封箱、打包，运单上写着这些手工艺品即将被发往美国西雅图。
公司总经理那明超告诉记者，以往产品主要依托线下渠道接单出口，如今借助跨境电商打通外销通路，货品一个月便可送达海外客户手中。
依托当地75%的森林覆盖率，新宾县就地取材，以松针、松果等天然本土原料，加工组装成各式节日花环、创意玩偶、主题摆件等特色手工工艺品，远销海外。面对其他地区同业竞争，新宾县凭借精湛的制作工艺、成熟的保鲜技术与自主原创设计持续突围，这里的产品成为海外家庭装饰、节日礼赠的优选佳品。
新宾深耕节日花环外贸领域已有30余载，是国内较早涉足该行业的地区。过去，当地企业主要依靠传统展会与固定老客户接单，经中间商外销，利润偏低，业务拓展一度遭遇瓶颈。
“得益于县里精准帮扶，不仅为企业开展多场跨境电商专项培训，还出台配套扶持政策，给予市场开拓补贴，为我们纾困赋能。”那明超说，公司产品已成功入驻Target、TJ‑Max、Hobby Lobby等知名连锁商超，海外订单与销量实现大幅攀升。
5月19日，在辽宁省抚顺市新宾满族自治县一处工作间，工人正在制作花环。韩浩天 摄
据新宾县委书记郑毅介绍，目前新宾特色手工艺品已出口美国、德国、英国等欧美主流市场，同时深耕澳大利亚、加拿大等新兴潜力市场。为了扶持特色手工艺品发展，当地政府通过落实资金补贴、税费减免等扶持政策，持续培育外贸企业主体，推动企业抱团发展。
针对特色手工艺品大多通过电商渠道销售，新宾开展专项培训、搭建人才平台，助力传统小商品企业转型升级，实现9810等跨境电商模式出口突破，激活县域外贸经济发展。
新宾现有30余家手工艺品外贸企业，辐射带动近千家农户参与加工生产，年出口额近亿元人民币，并保持着每年5%至8%的增速。
“当前我县小商品出口产业总量稳步攀升、主体转型加速，不仅激活了县域外贸经济活力，更有效带动农民稳定增收，为乡村全面振兴注入了坚实产业动能。”郑毅说。(完)
What to Watch
AI outlook — possibilities, not facts
Continued growth in export value for Xinbin's handicrafts, maintaining an annual growth rate of 5% to 8%.
Very likely · Medium term
Expansion of cross-border e-commerce models and training programs to other small commodity export sectors in Xinbin.
Likely · Medium term
Increased participation of farmers in value-added processing and production of handicrafts.
Likely · Medium term
Open Questions
- What specific types of support policies are most effective for small handicraft businesses?
- What are the long-term sustainability plans for sourcing natural materials?
- How does the county plan to diversify its export markets beyond current ones?
- What are the specific challenges faced by the nearly 1,000 participating farmers?
