Mahindra & Mahindra Overtakes Tata Motors in EV Revenue
Mahindra leads by revenue for the first time following new SUV launches, while Tata Motors maintains the top spot in sales volume
Quick Look
- Mahindra & Mahindra has surpassed Tata Motors in electric vehicle revenue for the first time, driven by new SUV models.
- While Tata Motors remains the leader in total units sold, the overall Indian EV market experienced an 84% growth in registrations during FY26.
AI-generated summary
Why It Matters
The Indian electric vehicle market is experiencing rapid growth, with total registrations reaching 200,000 in FY26. Automakers are increasingly focusing on EV model launches to capture market share.
New Delhi: Homegrown auto major Mahindra & Mahindra (M&M) edged ahead of Tata Motors to claim for itself the top slot in the electric car market in revenue terms for the first time last fiscal on back of introduction of new electric SUVs.
In volume terms though, Tata Motors continued to lead the electric car market with sales of 78,811 units, followed by JSW MG Motor India (53,089 units) and Mahindra (42,721 units), respectively.
Data available with automotive consultancy firm Jato Dynamics shows while EV PV sales at Mahindra rose 344%, year-on-year, to Rs 15,089 crore last year; those at Tata Motors grew 72.6% to Rs 14,995 crore in the same period. JSW MG Motor came in third with revenues of Rs 10,194 crore in the year under consideration. Mahindra is already the number one player in the SUV segment (internal combustion engine) for 10 consecutive quarters.
Overall, as many as 200,000 electric cars were registered in the financial year ending March 31, 2026, up 84% over 109,000 EVs sold in FY25.
Gaurav Vangaal, associate director, light vehicle production forecasting, India sub-continent, at S&P Global Mobility, informed the surge in EV volumes across companies in FY26 was also driven by recent launches such as Maruti Suzuki e-Vitara, Mahindra XEV 9s, Tata Punch EV – models that were not available in March last year.
Electric cars are, in fact, poised to dominate the launch portfolio of automakers in the coming months.
Vangaal added, “With a strong pipeline of new EVs slated for release in the year ahead, deep penetration is expected. Furthermore, any prolonged conflict in the Middle East and resulting crude oil price volatility is expected to positively influence (EV) adoption rates as consumers increasingly view EVs as a resilient alternative.” Penetration of electric vehicles in new car sales in India currently stand at about 4%.
What to Watch
AI outlook — possibilities, not facts
Increased competition in the Indian EV SUV market
Very likely · Within months
Higher EV adoption rates if oil prices become volatile
Likely · Within months
Open Questions
- What is the specific profit margin difference between Mahindra and Tata in the EV segment?
- How will Tata Motors respond to the loss of revenue leadership?