Major Automakers Offer Significant Discounts in July

Car buyers can rejoice this July as major automakers like Tata Motors, Honda, Kia, and Maruti Suzuki are offering significant discounts. Savings can range from a few thousand rupees up to Rs 3.5 lakh on select models, including EVs and popular petrol/diesel variants. These attractive deals aim to boost sales following recent price increases by manufacturers.

Car buyers have plenty of reasons to head to dealerships this July as several automakers have reportedly rolled out attractive discounts across their line-ups. Companies including Tata Motors, Honda Cars India, Kia and Maruti Suzuki are offering cash discounts, exchange bonuses, scrappage incentives and loyalty rewards on select models, reports claimed. Depending on the vehicle and variant, buyers can save anywhere from a few thousand rupees to as much as Rs 3.5 lakh.

Note: ET has not independently verified these offers

Tata Motors July 2026 offers

Tata Motors has announced some of the biggest offers this month across both its electric vehicle (EV) and internal combustion engine (ICE) portfolio. Select EVs are available with benefits of up to Rs 3.5 lakh, while discounts on petrol and diesel models go up to Rs 1.2 lakh.

Tata Curvv EV: The Curvv EV attracts the highest benefits in Tata's lineup, with discounts of up to Rs 3.5 lakh. The package includes a green bonus of up to Rs 3 lakh along with either an exchange benefit of Rs 30,000 or a scrappage incentive of Rs 35,000. Selected pre-SeriesX variants also receive substantial cash discounts, while newer Curvv X variants are eligible for benefits of up to Rs 65,000.

Tata Harrier EV: Customers purchasing the Harrier EV can avail total benefits of up to Rs 2.75 lakh, including exchange or scrappage benefits, a loyalty reward and an intervention incentive.

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Tata Tiago EV: The Tiago EV is being offered with benefits of up to Rs 1.45 lakh on selected variants. Depending on the version, buyers can receive cash discounts, exchange or scrappage bonuses and intervention benefits.

Tata Nexon EV: The Nexon EV is available with benefits of up to Rs 50,000, comprising cash discounts and exchange or scrappage incentives.

Tata ICE models

Tata is also extending offers across its petrol and diesel range, with benefits reaching up to **Rs 1.2 lakh**.

The Tata Curvv ICE is available with benefits of up to Rs 1.2 lakh through a combination of cash discounts, exchange bonuses and loyalty rewards. Buyers of the Tata Nexon can avail offers of up to Rs 60,000 depending on the powertrain, while the Tata Altroz gets benefits of up to Rs 55,000 across petrol, diesel and CNG variants.

The Tata Harrier diesel and Tata Safari diesel are being offered with cash discounts and scrappage incentives. The remaining stock of the pre-facelift Tata Tiago comes with benefits of up to Rs 35,000, while the Tata Tigor receives offers of up to Rs 30,000. Tata is also providing a loyalty bonus of up to Rs 25,000 on the Tata Sierra diesel.

The company has said that offers may vary depending on the city, dealership and stock availability.

Honda July 2026 offers

According to automotive portal CarWale, Honda Cars India is offering benefits of up to Rs 2.15 lakh across select models until July 31, 2026.

The Honda Elevate receives the highest benefits in the company's portfolio, with discounts of up to Rs 2.15 lakh. The Honda Amaze is available with offers of up to Rs 67,000, while the outgoing second-generation Amaze carries benefits of up to Rs 58,000. The recently launched Honda City facelift is not part of the company's July discount programme.

Kia July 2026 offers

According to reports, Kia has introduced discounts of up to Rs 2 lakh on select MY25 and MY26 models this month. The Clavis EV (MY25 HTM) receives the highest benefit of up to Rs 2 lakh, while the Carnival (MY26) is available with offers of up to Rs 1.7 lakh. On Syros, there's offers of up to Rs 70,000 while Sonet comes with offers worth Rs 60,000. Kia is reportedly offering up to Rs 45,000 on the Carens (MY26) and up to Rs 40,000 on the Seltos (MY26).

Maruti Suzuki July offers

India's largest carmaker, Maruti Suzuki, has also rolled out promotional offers on several models this month. The company is providing a mix of cash discounts, exchange bonuses and other incentives across its portfolio. Customers can contact authorised dealerships for model-wise offers and applicable terms.

Check details here

What about Hyundai, MG, Mahindra and Citroen?

While Hyundai and MG Motor India have not announced any nationwide July discount campaign similar to Tata, Honda or Kia, dealers may be offering location-specific promotional schemes depending on inventory levels.

There has also been no major nationwide announcement regarding July discounts from Mahindra or Citroen so far.

Carmakers recently raised prices

The latest round of discounts comes shortly after several manufacturers increased vehicle prices. Maruti Suzuki, Mahindra and Hyundai raised prices by up to Rs 30,000 from June 1, while Tata Motors and Kia implemented price hikes of up to 1.5 per cent, citing higher input and operational costs.