Maya Tata to Lead Westside's E-commerce Marketing Amidst Global Expansion

Maya Tata is set to spearhead Westside's e-commerce marketing as the fashion retailer gears up for aggressive global expansion. Leveraging her digital expertise, she will drive online growth for the brand, which is also rapidly increasing its store count domestically. This strategic move aligns with Trent's ambition to build Indian brands with international appeal, as evidenced by Westside's recent foray into the UAE.

Mumbai: Maya Tata, daughter of Noel Tata, is preparing to take charge of the ecommerce marketing function for Trent's flagship fashion retail chain Westside as the company accelerates its digital ambitions alongside its global expansion plans.

Maya, 37, recently stepped down from Tata Digital and is expected to bring her experience in digital commerce, customer acquisition and online retail to help drive the next phase of Westside's online growth. Before joining Tata Digital, she also had a stint at Tata Capital. The move is understood to have been guided by her father Noel Tata who currently serves as chairman of Trent and is due to retire from the role in November this year. Trent did not comment.

Her brother, Neville Tata, heads Trent's hypermarket business, Star Bazaar. Westside, which contributes about 40% of Trent's revenues, is accelerating its omnichannel strategy while expanding its international footprint, having recently opened its first stores in the UAE.

The overseas expansion is expected to be supported by a stronger digital marketing and customer engagement strategy as the retailer seeks to build a global presence for its homegrown fashion brand.

At its recent annual general meeting, Trent announced an aggressive strategy of adding of around 50 new Westside stores annually-a significant increase for a chain that had opened just 48 stores over the previous three years combined. In fact, Westside added 52 Westside stores in FY26 alone. Maya Tata may also lead Trent's broader ambition of building its retail brands with international appeal, officials close to the matter said. The retailer, which operates Westside, Zudio and Star Bazaar, closed FY26 with revenue of nearly ₹19,700 crore and expanded its footprint to 1,286 stores spanning 17.7 million square feet across 321 cities.

Chairman Noel N Tata said Trent's long-term strategy is to create Indian brands capable of succeeding in global markets while building a meaningful overseas business that complements India's growing export ambitions.

He noted that since outlining the company's 10X vision at the 2023 annual shareholders' meeting, Trent has already more than doubled its revenue while increasing profitability by over 2.5 times.

Westside's recent entry into the UAE marks the beginning of its international expansion, with digital commerce expected to play a central role in supporting the brand's overseas growth strategy.