Breaking
BRCuba sofre terceiro apagão em seis meses com colapso da rede elétricaBRGranada é encontrada e detonada em frente a creche no Rio de JaneiroITTour de France: Pogacar vince la terza tappa e conquista la maglia giallaITBalogun, la FIFA sospende il rosso: Trump parla con Infantino, polemica politicaJPFIFA、バログン選手の出場停止処分を1年猶予 トランプ大統領の要請影響かARالاتحاد الأوروبي ينتقد فيفا بشدة بعد تعليف عقوبة بالوغونINTLEurope's Solar Supply Chain Dilemma: Alternatives to China Remain ScarceINTLPamplona's San Fermin Festival Begins with Chupinazo Rocket and RevelryINTLSenegal's Constitutional Reform Sparks Political CrisisTRDilek Kaya İmamoğlu'nun yeğeni Derya Dağdeviren tahliye edildi, eşi Murat Dağdeviren'in tutukluluğu sürüyorBRCuba sofre terceiro apagão em seis meses com colapso da rede elétricaBRGranada é encontrada e detonada em frente a creche no Rio de JaneiroITTour de France: Pogacar vince la terza tappa e conquista la maglia giallaITBalogun, la FIFA sospende il rosso: Trump parla con Infantino, polemica politicaJPFIFA、バログン選手の出場停止処分を1年猶予 トランプ大統領の要請影響かARالاتحاد الأوروبي ينتقد فيفا بشدة بعد تعليف عقوبة بالوغونINTLEurope's Solar Supply Chain Dilemma: Alternatives to China Remain ScarceINTLPamplona's San Fermin Festival Begins with Chupinazo Rocket and RevelryINTLSenegal's Constitutional Reform Sparks Political CrisisTRDilek Kaya İmamoğlu'nun yeğeni Derya Dağdeviren tahliye edildi, eşi Murat Dağdeviren'in tutukluluğu sürüyor
Newsgather
BackMicrosoft Cuts Game Pass Prices, Removes Day-One Call of Duty Access
Microsoft Cuts Game Pass Prices, Removes Day-One Call of Duty Access
Urgent
Ars Technica4/21/2026Business2 min readUnited States

Microsoft Cuts Game Pass Prices, Removes Day-One Call of Duty Access

Game Pass Ultimate drops to $22.99 while new CoD titles won't arrive until following holiday season

Quick Look

  • Microsoft announced price cuts for Game Pass Ultimate ($22.99, down from $29.99) and PC Game Pass ($13.99, down from $16.49), effective immediately.
  • However, day-one access to new Call of Duty games is being removed, with future titles not arriving until the following holiday season.
  • The changes come after Microsoft estimated $300 million in lost CoD sales and saw limited subscriber growth following the 2024 addition of CoD to Game Pass.

AI-generated summary

Why It Matters

Game Pass launched in 2017 at $10/month and grew to include over 500 games, cloud streaming, and third-party subscriptions. Microsoft acquired Activision Blizzard for $69 billion in 2023, adding Call of Duty to Game Pass in 2024. The FTC previously challenged the merger on antitrust grounds.

Font size

Microsoft announced Tuesday that subscribers to its Game Pass service will see significant price reductions starting today. But those subscribers will also be losing included day-one access to Activision's popular Call of Duty series from now on.

In the US, the price of a Game Pass Ultimate subscription will drop to $22.99 a month (down from $29.99, down roughly 23 percent), while the more limited PC Game Pass will drop to $13.99 a month (from $16.49, down roughly 22 percent). Going forward, neither subscription will include launch day access to new Call of Duty games, which will not be available on Game Pass until the following holiday season. Previous Call of Duty games will continue to be available to Game Pass subscribers, though.

"Game Pass Ultimate has become too expensive for too many players," recently named Xbox CEO Asha Sharma said in a social media post accompanying the announcement, echoing sentiments shared in an employee memo leaked to The Verge last week. "We'll keep learning and evolving Game Pass to better match what matters to players."

The price of a Game Pass subscription has risen steadily since the service launched as a $10 per month collection of about 100 console games in early 2017, including a whopping 50 percent price increase for Game Pass Ultimate last October. But the offerings included in a Game Pass Ultimate subscription have also expanded over time to include access to over 500 console games, Ubisoft+ Classics and EA Play subscriptions, downloadable PC games, streamable cloud games, and console multiplayer services that previously needed a separate Xbox Live Gold subscription.

Last year, Bloomberg reported that Microsoft estimated it had lost $300 million in direct sales of Call of Duty games due to the title's inclusion in Game Pass, according to an anonymous employee. At the same time, Game Pass saw limited subscriber growth immediately following the addition of new Call of Duty games to the plan in 2024. Today's pricing and game availability adjustments could help remedy both problems, while still saving money for Game Pass Ultimate subscribers who buy Call of Duty separately.

When Microsoft raised the price of its Game Pass Ultimate subscription from $16.99 to $19.99 in 2024, the move drew an angry response from the Federal Trade Commission, which was at the time still appealing Microsoft's merger with Activision on antitrust grounds. The FTC noted that the price increase—which came alongside the elimination of a cheaper $10.99 "Console" subscription tier—"coincide[s] with adding Call of Duty to Game Pass's most expensive tier." The FTC also noted at the time that Microsoft had promised Call of Duty's Game Pass availability would come with "no price increase for the service based on the acquisition."

Today's Game Pass price reduction comes after entertainment subscriptions in general saw massive price increases well ahead of inflation in 2025, according to federal data. So far in 2026, we've also seen significant price increases for Netflix, Spotify, CrunchyRoll, YouTube Premium, and others.

Open Questions

  • How will subscriber numbers respond to the changes?
  • Will other popular titles face similar treatment?
  • What specific CoD titles will remain available on Game Pass?

Related Topics

This article was originally published by Ars Technica.

Related Stories

Xbox Announces Major Restructure, Layoffs, and Studio Transitions
BREAKING·1h ago

Xbox Announces Major Restructure, Layoffs, and Studio Transitions

Xbox is undergoing its most significant restructure, impacting approximately 3,200 roles by FY27, with 1,600 layoffs today. Four studios will transition to new management, including Compulsion Games and Double Fine becoming independent, and Ninja Theory and Undead Labs moving to new ownership. The company cites unhealthy business operations, lower margins, and industry hardware crises as reasons for the changes, aiming to simplify operations and refocus content strategy.

The Verge
More on this topicmicrosoft