Midjourney Acquires Social Astrology App Co-Star
Quick Look
- AI lab Midjourney, known for its image and video generators, has acquired the social astrology app Co-Star, which boasts 4.3 million monthly active users.
- The deal terms were not disclosed, but Co-Star's team of two dozen employees has joined Midjourney.
AI-generated summary
Why It Matters
Midjourney is an AI lab known for its LLM-powered image and video generators, while Co-Star is a social astrology app with approximately 4.3 million monthly active users.
Midjourney, an AI lab best known for its LLM-powered image and video generators, has acquired the social astrology app Co-Star, according to Bloomberg. The deal terms were not disclosed.
Co-Star, which reportedly has about 4.3 million monthly active users, is mostly used to help people determine their astrological birth charts, which they can then share with other friends on the app. Co-Star uses both AI and humans to write horoscopes, compatibility assessments, and other advice based on a user’s astrological information.
Midjourney seems to be casting a wide net when it comes its product lineup. The company seems almost synonymous with the Discord server where users can generate text and images — there is no stand-alone Midjourney app — yet the AI lab is also trying to build a medical arm and spa. Why not throw an astrology app in the mix?
Co-Star’s team of two dozen employees has joined Midjourney as part of the acquisition. Given the team’s experience in building consumer apps, Midjourney could perhaps finally get its own stand-alone app.
Open Questions
- What were the financial terms of the acquisition?
- How will Midjourney integrate Co-Star into its product lineup?
- Will Midjourney develop a standalone app following this acquisition?
