TOI Sports4/29/2026SportsIndia
No Broadcaster for 2026 FIFA World Cup in India as Deadline Looms
India, China and other South Asian nations face broadcast gap for tournament starting June 11
Quick Look
- India, China, Malaysia, Thailand, Vietnam and Sri Lanka have no official broadcaster for the 2026 FIFA World Cup with less than two months to go.
- The 48-team tournament across USA, Canada and Mexico begins June 11.
- FIFA slashed asking price from $100 million to $35 million for India rights but no buyers emerged.
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India, China, Malaysia, Thailand, Vietnam and Sri Lanka have no official broadcaster for the 2026 FIFA World Cup with less than two months to go. The 48-team tournament across USA, Canada and Mexico begins June 11. FIFA slashed asking price from $100 million to $35 million for India rights but no buyers emerged. Key barriers include unfavorable match timings (12:30 am IST for most games), cricket dominance in advertising, and a strong US dollar. Industry experts say FIFA is not financially impacted as broadcast rights represent less than 1% of their $3.9 billion projected revenue.
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This article was originally published by TOI Sports.