Pitch-A-Friend: The format that returns to humanization in the search for a partner
Quick Look
In a pub in Barcelona, young people are looking for a partner through 'Pitch-A-Friend', a format where friends introduce friends with PowerPoint, seeking to humanize the search for a partner in the era of applications.
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Why It Matters
Searching for a partner in the digital age faces challenges such as 'dating burnout'. Formats like Pitch-A-Friend seek to humanize this search.
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To find a partner, you first have to choose a sticker. Blue if you come single. Orange if you already have someone. At the Michael Collins in Barcelona, an Irish pub a stone's throw from the Sagrada Família, a girl wears both. Open relationship? “No,” she answers seriously. “Situationship”. [...] To find a partner, you first have to have a friend.
Open Questions
- What is the long-term success rate of Pitch-A-Friend?
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This article was originally published by La Vanguardia.
